Editorial
PSL X OTTs should collaborate on My Zong app
Editorial
April 11, 2025
Did you know My Zong app has over 50 million users and north of 80% approval with users? With Walee […]
Earned Media Audit – which OTT announced PSL X best?
Editorial
April 9, 2025
With PSL X starting this week, here’s an earned media audit to determine how OTT partners celebrated their deals. Third […]
Market Recap: Week of April 7, 2025
Editorial
April 8, 2025
The recent imposition of tariffs precipitated a market downturn, yet the March Jobs report provided a modicum of solace amidst […]
Engage Consulting “Best Place to Work” attracts 375+ corps
Editorial
April 8, 2025
Since 2008, the Best Place to Work (BPTW) Pakistan Study & Awards has been the leading platform for recognizing and […]
Sir Martin Sorrell explains the five ways AI will change advertising
Editorial
April 6, 2025
Sir Martin Sorrell has been preparing for AI for decades, which is why AdWeek named Media.Monks as its AI Agency […]
Dentsu: 79% of all ad spend in 2027 will be driven by algorithms
Editorial
April 6, 2025
According to the latest thought leadership report from Dentsu, the advertising landscape is undergoing a seismic shift. The Gen Z […]
Changes to Facebook’s Advantage+ explained
Editorial
April 5, 2025
In case you didn’t figure it out yet, Meta has just pulled the rug from under Advantage+, and if you’re […]
Earnings reports 2024 – which agency network won Asia?
Editorial
April 5, 2025
As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on […]
Has Unilever’s new CEO confused tactics for strategy?
Editorial
April 5, 2025
Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the […]
Why should Meezan Bank acquire Haball?
Editorial
April 2, 2025
On the 5th of March 2025, Pakistan’s largest Islamic bank published it’s annual report. It credits Haball in helping the […]
