Did you know My Zong app has over 50 million users and north of 80% approval with users?
With Walee selling digital rights to five OTTs, the opportunity for getting max downloads is challenging. The best way now is to partner with big apps that don’t have streaming deal. Zong is left out from this OTT equation. But it can be a means of getting app downs for PSL X partner OTTs or stream view through.
After losing the earned media audit, Tapmad, MyCo, Walee Sports, and Daraz, have a cheap opportunity to drive downloads using this undervalued route of inventory.
Food for thought.
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