Brand Strategy

What Shoppers Value Most from Brands in 2024

What Shoppers Value Most from Brands in 2024

As shoppers 'expectation' expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences…

4 months ago

Gen Z Leads Shift to Social Media for Authentic Reviews

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy…

5 months ago

Gen Z’s TikTok Trends: A New Frontier for Advertisers

This year, the "Brat girl summer" phenomenon has captured the attention of Gen Z on TikTok. Among the trends going…

6 months ago