Social Media Marketing

Pakistan’s Digital Ad Evolution: Targeting New Heights

Pakistan’s Digital Ad Evolution: Targeting New Heights

The landscape of digital advertising in Pakistan has undergone a remarkable transformation over the past decade. From traditional billboards and…

3 months ago

Gen Z Leads Shift to Social Media for Authentic Reviews

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy…

5 months ago

Gen Z’s TikTok Trends: A New Frontier for Advertisers

This year, the "Brat girl summer" phenomenon has captured the attention of Gen Z on TikTok. Among the trends going…

6 months ago