Monday, May 12 2025

According to SBP data, Pakistan recorded a current account surplus of $691 million during the first eight months of FY25, a sharp turnaround from a $1.73 billion deficit in the same period last year. February’s deficit shrank to $12 million, significantly down from January’s $399 million gap, primarily due to a 38.6% year-on-year surge in remittances.

Trade Trends & Export Outlook

Pakistan’s trade deficit remained steady at $2.3 billion in February, driven by a 10% increase in imports and a 6% decline in exports. Imports rose to $37.8 billion in 8MFY25, with oil imports contributing significantly due to increased volumes. On the other hand, cement and clinker exports saw a 27% increase, indicating renewed regional demand.

Non-textile exports increased 2.38%, while textile exports, still the country’s main export driver, showed promising growth. Topline Securities predicts textile exports may reach up to $19 billion by the end of FY25. IT exports also grew by 26% year-on-year, contributing $2.48 billion to the economy.

Currency Stability & Remittances: Key Anchors

The Pakistani rupee held steady, with a marginal depreciation of 0.3% against the USD. Remittances remained a lifeline, totaling $3.1 billion in February. Contributions were highest from Saudi Arabia ($744M), UAE ($652M), UK ($501M), and the US ($309M).

This stable exchange rate and inflow momentum helped cushion external accounts against growing import bills and provided much-needed liquidity to foreign exchange reserves.

Outlook & Policy Challenges

While the SBP maintained its policy rate at 12% in March, future decisions will depend on inflationary trends. Despite higher oil imports and subdued official financial inflows ($4.9B received vs. $19.3B budgeted), the SBP expects FX reserves to surpass $13 billion by June.

However, with $22B in debt repayments due in 2025 and slow progress in export diversification, risks remain. Policymakers must focus on structural reforms, export-led strategies, and enhancing energy efficiency to ensure sustainable external sector growth.

Previous

72andSunny wins CarMax creative AOR account

Next

WPP featured in Thomas Kurian’s keynote at Google Cloud Next

Check Also

WIDGETS ON SIDE PANEL

Don’t Miss

Pakistan–India Conflict Disrupts Brand Messaging and Celebrity Narratives - Madzine

Pakistan–India Conflict Disrupts Brand Messaging and Celebrity Narratives

Web Desk

Pakistani Brands Exercise Caution Amid Regional Tensions As tensions escalated between Pakistan and India in early May 2025, Pakistani brands adopted a subdued stance. The Pakistan Cricket Board (PCB) moved the remaining matches of the HBL Pakistan Super League (PSL) to the UAE, citing safety concerns following an alleged Indian attack on a local stadium. […]

Media planning

Why is Brainchild automating TV media planning?

Editorial

Amid the massive restructure at Brainchild, which has led to mass resignations, the most interesting market rumour suggested that the Publicis Groupe affiliated agency was automating the TV media planning process. Within Brainchild, the project is referred to as Opta and it pull information via an API from Kantar while utilising an IFTTT protocol to […]

Brainchild

Brainchild restructure prompts senior talent exodus

Editorial

Brainchild, a media agency affiliated with the Publicis Groupe, experienced a mass exodus in March: Why did this happen?Industry insiders shared that cash flow issues were the primary reason. Circulars from Pakistan Broadcasting Association for Q1 2025 show that over 60% of the suspended advertisers are clients of Brainchild. These include Procter & Gamble, Mobilink, […]

Jazz

How should M&A at Jazz react to PTCL’s acquisition of Telenor?

Danish Ejaz

In last week’s story about Jazz hiring GroupM, Madzine predicted that telecom companies will invest in either building, acquiring, or partnering with digital assets-as-a-service (DAaaS) infrastructure companies. Today, e& Capital announced it had invested in a digital assets infrastructure firm called Fuze. “This will help telecoms enable financial institutions and businesses across the region offer […]

United States Trade Representative keeps Pakistan on watch list over intellectual property

Nizam Khaskheli

Pakistan remains on the United States Trade Representative (USTR) Watch List in 2025 due to limited progress in intellectual property (IP) protection and enforcement. While the Intellectual Property Organization (IPO) launched a five-year national strategy and some enforcement actions were undertaken by PEMRA, the Competition Commission, the Federal Investigation Agency (FIA), and Customs, these efforts […]

EssenceMediacom Wins Big in APAC - But What’s Next? - Madzine

EssenceMediacom Wins Big in APAC – But What’s Next?

Business Desk

EssenceMediacom has maintained its leadership in Campaign Red’s April APAC new-business rankings, despite exiting the global top 20 after the high-profile loss of the Coca-Cola North America account. The agency’s position in Asia-Pacific remains solid, thanks to significant wins that underscore the region’s growing strategic importance in global media planning. Key Wins Drive APAC Dominance […]