We’re bullish on the WPP thesis on acquisitions. InfoSum’s global data network represents hundreds of billions of data signals across multiple dimensions. That’s a lot of data. And it’s not just any data; it’s high-quality, privacy-compliant data that’s not available anywhere else in the market.
What’s the big deal about data?
With InfoSum’s technology, WPP clients can swiftly deploy secure data environments optimized for federated learning. That means they can rapidly scale their custom AI models and onboard their data faster and more easily than ever before.
What about AI enhanced advertisers?
WPP clients can leapfrog traditional identity-based solutions that depend on decades-old, deteriorating databases. They’re leaving the old, clunky identity-based solutions behind and embracing a new era of marketing intelligence.
The result?
Measurable improvements in advertising campaign performance within hours, not weeks. That’s the kind of ROI that gets marketers excited.
Conclusion
WPP’s acquisition of InfoSum is a major step forward for their data capabilities and the results they can deliver for clients. It’s a game-changer, folks. And if you’re a marketer, you should be paying attention.
