In the Ad Surgery category, we dive deep into the world of advertising, offering critical opinions and detailed dissections of ad campaigns. From creative concepts to execution, we analyze what works, what doesn’t, and why. Whether you’re a marketing professional or an ad enthusiast, this category provides valuable insights into the strategies and storytelling that shape successful advertising. Join us as we explore the anatomy of impactful ads and uncover the secrets behind their success.
Z2C-backed Begin may have won the earned media audit by a landslide, but it's a whole other world for paid…
The new Kit Kat Phone Break campaign from WPP's VML Czechia fun at our addiction to screens. The idea is…
With PSL X starting this week, here's an earned media audit to determine how OTT partners celebrated their deals. Third…
In the latest advertisement for OPUS chocolates, starring Hania Amir, the focus seems to shift away from the actual product.…
