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Ad Surgery

In the Ad Surgery category, we dive deep into the world of advertising, offering critical opinions and detailed dissections of ad campaigns. From creative concepts to execution, we analyze what works, what doesn’t, and why. Whether you’re a marketing professional or an ad enthusiast, this category provides valuable insights into the strategies and storytelling that shape successful advertising. Join us as we explore the anatomy of impactful ads and uncover the secrets behind their success.
Ad SurgeryAdvertising

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial April 7, 2026

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What […]

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https://madzine.pk/the-sweetness-of-opus-lost-in-hania-amirs-spotlight/
Ad Surgery

The Sweetness of OPUS Lost in Hania Amir’s Spotlight

Web Desk January 14, 2025

In the latest advertisement for OPUS chocolates, starring Hania Amir, the focus seems to shift away from the actual product. […]

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AdvertisingBrands

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

April 15, 2026 Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]
BusinessFintech

Pakistan Opens Door to Crypto, With Both Eyes Open

April 15, 2026 Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]
Ad SurgeryAdvertising

Jahan Khwab, Wahan HBL And You Can Actually Believe It

April 7, 2026 Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]
BrandsKnowledge Hub

Pakistan’s Brand Loyalty Index Study

April 2, 2026 M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney
Fintech

Fintech Groups Compete To Build Global Platforms For Migrant Finance

March 12, 2026 Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy
Knowledge HubOpinions

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

February 11, 2026 Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]