Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also…
Fifteen months ago, Z2C-backed Walee secured digital streaming rights for the Pakistan Super League. According to the advertising pitch deck…
A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between…
The landscape of digital advertising in Pakistan has undergone a remarkable transformation over the past decade. From traditional billboards and…
As ID bridging emerges as a potential successor to third-party cookies, industry stakeholders are grappling with issues of transparency, privacy,…
In the ever-evolving landscape of marketing, one unexpected trend has left an indelible pawprint on the industry: Catvertising. Born from…
Ponos, alongside creative partner RGA, successfully revived the mobile game "The Battle Cats," once considered too intricate, by driving triple-digit…
Despite the digital revolution, print advertising continues to be a cornerstone for brand-building, even as print publications face closures and…
Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like…
As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry…
