Advertising

Latitude CRS and Nutcracker Marketing Solutions Announce Strategic Partnership to Offer Holistic Marketing and Communications Solutions

Latitude CRS and Nutcracker Marketing Solutions Announce Strategic Partnership to Offer Holistic Marketing and Communications Solutions

Leading public relations firm Latitude CRS has joined hands with creative digital agency Nutcracker Marketing Solutions in a strategic partnership…

3 weeks ago

Why is Brainchild automating TV media planning?

Amid the massive restructure at Brainchild, which has led to mass resignations, the most interesting market rumour suggested that the…

4 weeks ago

Brainchild restructure prompts senior talent exodus

Brainchild, a media agency affiliated with the Publicis Groupe, experienced a mass exodus in March: Kashif Rafat, SM of media…

4 weeks ago

EssenceMediacom Wins Big in APAC – But What’s Next?

EssenceMediacom has maintained its leadership in Campaign Red’s April APAC new-business rankings, despite exiting the global top 20 after the…

1 month ago

Why Simplicity Is the New Power in Mobile Advertising?

A new report by AppsFlyer has revealed a decisive shift in mobile advertising: campaigns that tap into emotional storytelling, simplicity,…

1 month ago

Rule-Breakers Wanted in Modern Advertising

In the heyday of advertising, names like Ogilvy, Saatchi, Hegarty and Delaney weren’t just founders, they were forces of nature.…

1 month ago

Spikes Asia Awards 2025: Campaign APAC’s Top Picks

As the Spikes Asia Awards 2025 draws near, the Campaign Asia-Pacific editorial team has spotlighted their favourite shortlisted entries, offering a…

2 months ago

WPP & L’Oréal Launch New Influencer Powerhouse

WPP has clinched the influencer marketing portfolio for L’Oréal Australia & New Zealand (ANZ), consolidating all 32 of the beauty…

2 months ago

“Publicis Growth Surge Fueled by Media Mastery,” says Sadoun

Publicis Groupe has begun 2025 on a high note, reporting a 4.9% organic growth in Q1, a performance that Chairman…

2 months ago

Omnicom, WPP are leading digital transformation services providers: Forrester

Omnicom and WPP are the only advertising industry groups listed among the 35 most notable providers in the Forrester Digital…

2 months ago