Advertising
Latitude CRS and Nutcracker Marketing Solutions Announce Strategic Partnership to Offer Holistic Marketing and Communications Solutions
Nizam Khaskheli May 15, 2025 Leading public relations firm Latitude CRS has joined hands with creative digital agency Nutcracker Marketing Solutions in a strategic partnership […]
Why is Brainchild automating TV media planning?
Editorial May 6, 2025 Amid the massive restructure at Brainchild, which has led to mass resignations, the most interesting market rumour suggested that the […]
Brainchild restructure prompts senior talent exodus
Editorial May 5, 2025 Brainchild, a media agency affiliated with the Publicis Groupe, experienced a mass exodus in March: Why did this happen?Industry insiders […]
EssenceMediacom Wins Big in APAC – But What’s Next?
Business Desk April 30, 2025 EssenceMediacom has maintained its leadership in Campaign Red’s April APAC new-business rankings, despite exiting the global top 20 after the […]
Why Simplicity Is the New Power in Mobile Advertising?
Advertising Desk April 30, 2025 A new report by AppsFlyer has revealed a decisive shift in mobile advertising: campaigns that tap into emotional storytelling, simplicity, […]
Rule-Breakers Wanted in Modern Advertising
Nizam Khaskheli April 22, 2025 In the heyday of advertising, names like Ogilvy, Saatchi, Hegarty and Delaney weren’t just founders, they were forces of nature. […]
Spikes Asia Awards 2025: Campaign APAC’s Top Picks
Advertising Desk April 17, 2025 As the Spikes Asia Awards 2025 draws near, the Campaign Asia-Pacific editorial team has spotlighted their favourite shortlisted entries, offering a […]
WPP & L’Oréal Launch New Influencer Powerhouse
Business Desk April 16, 2025 WPP has clinched the influencer marketing portfolio for L’Oréal Australia & New Zealand (ANZ), consolidating all 32 of the beauty […]
“Publicis Growth Surge Fueled by Media Mastery,” says Sadoun
Web Desk April 16, 2025 Publicis Groupe has begun 2025 on a high note, reporting a 4.9% organic growth in Q1, a performance that Chairman […]
Omnicom, WPP are leading digital transformation services providers: Forrester
Nizam Khaskheli April 15, 2025 Omnicom and WPP are the only advertising industry groups listed among the 35 most notable providers in the Forrester Digital […]
