Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency…
GroupM has been appointed Google's advertising industry launch partner for the population dynamics foundation model (PDFM). By integrating geospatial data…
GroupM Pakistan, the #1 media agency in the country, is taking applicants for it's 2025 summer internship. Backed by WPP,…
Japanese international advertising and public relations joint stock company Dentsu has been tasked to lead global integrated marketing for the…
We're bullish on the WPP thesis on acquisitions. InfoSum's global data network represents hundreds of billions of data signals across…
In case you didn't figure it out yet, Meta has just pulled the rug from under Advantage+, and if you're…
Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also…
Fifteen months ago, Z2C-backed Walee secured digital streaming rights for the Pakistan Super League. According to the advertising pitch deck…
A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between…
The landscape of digital advertising in Pakistan has undergone a remarkable transformation over the past decade. From traditional billboards and…
