Friday, April 24 2026
New AI Tools Help Brands Thrive on Pinterest

New AI Tools Help Brands Thrive on Pinterest

Web Desk

Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]

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How AI Is Shaping New Career Paths in Advertising

How AI Is Shaping New Career Paths in Advertising

Web Desk

As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry […]

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Global Trade Dynamics Drive Growth for Meta and Amazon

Global Trade Dynamics Drive Growth for Meta and Amazon

Web Desk

The ongoing trade tensions between the United States and China are reverberating across global industries, with major implications for online […]

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Personalized Marketing: A Key to Restaurant Industry Growth

Personalized Marketing: A Key to Restaurant Industry Growth

Web Desk

As marketing budgets of the restaurant industry expand from about 8% to nearly 20% the focus is shifting from mere […]

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Targeted Ads Done Right Ethical Practices for the Future

Targeted Ads Done Right: Ethical Practices for the Future

Nizam Khaskheli

In today’s digital age, targeted advertising has become a cornerstone of marketing strategies. By leveraging data analytics, companies can deliver […]

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Digital Marketing: The Ultimate Guide for Small Biz Triumph

Digital Marketing: The Ultimate Guide for Small Biz Triumph

Web Desk

In today’s digital age, small businesses face numerous challenges when it comes to digital marketing. Despite the potential for significant […]

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Gen Z Leads Shift to Social Media for Authentic Reviews

Gen Z Leads Shift to Social Media for Authentic Reviews

Web Desk

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]

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EasypaisaKarobar: A New Era in Retail Financial Solutions

EasypaisaKarobar: A New Era in Retail Financial Solutions

Web Desk

Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking […]

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How AI Enhances Ad Agencies: Creative Growth and Job Safety

How AI Enhances Ad Agencies: Creative Growth and Job Safety

Web Desk

As artificial intelligence (AI) continues to advance, advertising agencies are assessing the impact on jobs and industry practices. While AI […]

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AI in the C-Suite: A New Era of Business Leadership

AI in the C-Suite: A New Era of Business Leadership

Web Desk

As artificial intelligence (AI) continues to advance at an unprecedented pace, the idea of AI taking on leadership roles within […]

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Don’t Miss

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]