As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for…
According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy…
Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking…
Federal Minister for Defense Khawaja Asif stated that the Pakistan International Airlines (PIA) privatization process is expected to be finalized…
The emphasis on performance metrics such as clicks and conversions has sparked concerns about whether ad agencies are sidelining creativity…
90-second advertisement invites fans to choose which celebrity should launch a personalized headphone line. https://www.youtube.com/embed/21029bAd4_w In a strategic move to…
In the evolving landscape of social media marketing, TikTok has emerged as a pivotal platform for brands seeking to engage…
Robin Clarke has been appointed as the new Global CEO of M&C Saatchi Sport and Entertainment. Clarke will report to…
The distinction between digital out-of-home (DOOH) and connected TV (CTV) advertising is becoming increasingly blurred as advertisers invest in small-screen…
