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Brands

Abdul Dawood Samad
BrandsBusinessFintech

Abdul Samad Dawood Leads Engro Holdings as New CEO

Web Desk January 8, 2025

Karachi, January 3, 2025: The Board of Directors (BoD) of Engro Holdings Limited, one of Pakistan’s largest conglomerates, has officially […]

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Leaders Unite at CIO Roundtable 2024 for Digital Growth
BrandsKnowledge Hub

Leaders Unite at Digital Leaders CIO Roundtable 2024 for Growth

Web Desk December 19, 2024

Karachi, December 14, 2024 — Organized by Digital Leaders, the CIO Roundtable 2024 brought together Pakistan’s leading Chief Information Officers […]

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1 Million Players Return to Ponos’ Battle Cats with Growth
AdvertisingBrandsBusiness

1 Million Players Return to Ponos’ Battle Cats with Growth

Web Desk October 18, 2024

Ponos, alongside creative partner RGA, successfully revived the mobile game “The Battle Cats,” once considered too intricate, by driving triple-digit […]

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New AI Tools Help Brands Thrive on Pinterest
AdvertisingBrands

New AI Tools Help Brands Thrive on Pinterest

Web Desk October 4, 2024

Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]

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Stagwell Selected to Lead Adobe’s Creative and Social Impact
Brands

Stagwell Selected to Lead Adobe’s Creative and Social Impact

Web Desk October 2, 2024

Adobe has selected Stagwell as its global lead for creative campaigns and social content within its Digital Media (DMe) division. […]

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Engro and Amreli Innovative Responses to Economic Pressures
BrandsBusiness

Engro and Amreli: Innovative Responses to Economic Pressures

Web Desk October 1, 2024

Pakistan’s top-listed companies have been compelled to downsize in response to increasing tax rates and escalating operational costs over the […]

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What Shoppers Value Most from Brands in 2024
Brands

What Shoppers Value Most from Brands in 2024

Web Desk September 26, 2024

As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]

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How Social Media Shapes Brand Recovery in Asia
Brands

How Social Media Shapes Brand Recovery in Asia

Nizam Khaskheli September 24, 2024

A recent study conducted by media intelligence provider Carma has shed light on the influence of social media in fuelling […]

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Beauty's Evolution: Brands Embrace New Consumer Expectations
BrandsBusiness

Consumer Beauty’s Evolution: Brands Embrace New Expectations

Web Desk September 18, 2024

As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for […]

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Gen Z Leads Shift to Social Media for Authentic Reviews
AdvertisingBrands

Gen Z Leads Shift to Social Media for Authentic Reviews

Web Desk September 12, 2024

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]

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AdvertisingBrands

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

April 15, 2026 Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]
BusinessFintech

Pakistan Opens Door to Crypto, With Both Eyes Open

April 15, 2026 Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]
Ad SurgeryAdvertising

Jahan Khwab, Wahan HBL And You Can Actually Believe It

April 7, 2026 Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]
BrandsKnowledge Hub

Pakistan’s Brand Loyalty Index Study

April 2, 2026 M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney
Fintech

Fintech Groups Compete To Build Global Platforms For Migrant Finance

March 12, 2026 Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy
Knowledge HubOpinions

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

February 11, 2026 Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]