Gen Z

Gen Z Leads Social Media Growth Across Key Platforms

Gen Z Leads Social Media Growth Across Key Platforms

Social media use is growing across all generations, but none more so than Gen Z. In 2024, Gen Z’s social…

1 year ago

New Trends: How Consumers Are Spending Wisely In 2024

Consumers spending habits are shifting in response to various factors, despite growing concerns over costs. The modern purchasing journey is…

1 year ago

Gen Z Boosts Facebook Growth Despite Overall Decline

Facebook's Evolution Among Generations Facebook continues to experience fluctuating usage patterns across various generations. While overall usage has been declining,…

1 year ago

Gen Z’s TikTok Trends: A New Frontier for Advertisers

This year, the "Brat girl summer" phenomenon has captured the attention of Gen Z on TikTok. Among the trends going…

1 year ago