Gen Z - Madzine

Wednesday, April 22 2026

Gen Z Leads Social Media Growth Across Key Platforms

Gen Z Leads Social Media Growth Across Key Platforms

Web Desk September 20, 2024

Social media use is growing across all generations, but none more so than Gen Z. In 2024, Gen Z’s social […]

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New Trends: Consumers Spending Wisely In 2024

New Trends: How Consumers Are Spending Wisely In 2024

Web Desk August 8, 2024

Consumers spending habits are shifting in response to various factors, despite growing concerns over costs. The modern purchasing journey is […]

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Gen Z Boosts Facebook Growth Despite Overall Decline

Gen Z Boosts Facebook Growth Despite Overall Decline

Web Desk July 31, 2024

Facebook’s Evolution Among Generations Facebook continues to experience fluctuating usage patterns across various generations. While overall usage has been declining, […]

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Gen Z’s TikTok Trends: A New Frontier for Advertisers

Web Desk July 31, 2024

This year, the “Brat girl summer” phenomenon has captured the attention of Gen Z on TikTok. Among the trends going […]

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Advertising Brands

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

April 15, 2026 Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Business Fintech

Pakistan Opens Door to Crypto, With Both Eyes Open

April 15, 2026 Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Ad Surgery Advertising

Jahan Khwab, Wahan HBL And You Can Actually Believe It

April 7, 2026 Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Brands Knowledge Hub

Pakistan’s Brand Loyalty Index Study

April 2, 2026 M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

March 12, 2026 Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy

Knowledge Hub Opinions

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

February 11, 2026 Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]