Dentsu appointed global integrated marketing partner for 3rd Angry Birds movie
Japanese international advertising and public relations joint stock company Dentsu has been tasked to lead global integrated marketing for the 2027 Angry Birds movie.
“The Angry Birds IP is so instantly recognized and loved by audiences worldwide,” said Cathy Boxall, global head of entertainment at Dentsu. “We’re proud to be the global integrated marketing partner of The Angry Birds Movie 3 and to offer dentsu clients the opportunity to be a part of this global sensation, connecting culture to commerce for brands with a desire to reach and engage their audiences in new ways.”
The film follows the success of the first two Angry Birds movies, which together have grossed more than $500m at the worldwide box office and have demonstrated fantastic results on streaming platforms, signalling strong demand for the third theatrical installment.
“Innovation is part of dentsu’s DNA and we are always looking for new and exciting projects to deliver differentiated, integrated growth opportunities for our clients. We believe in the positive impact of entertainment, creating meaningful connections between people and brands,” commented Jean Lin, Global President – Global Practices, dentsu. “We are so proud to partner with Prime Focus Studios and DNEG Animation to help bring the next installment of the beloved global Angry Birds franchise to life.”
Boxall is part of the Branded Entertainment & Content Jury for the 2025 Clio Awards.
