Tuesday, May 19 2026

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption […]

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SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits […]

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Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated […]

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Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand […]

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Gul Ahmed Expands with Four New Textile Subsidiaries

Gul Ahmed Expands with Four New Textile Subsidiaries

Business Desk

Leading Textile Giant Moves Towards Renewable Energy & Innovation Gul Ahmed Textile Mills Limited (GATM) has announced the formation of […]

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Suzuki Alto & Ravi Prices Surge: New Rates Announce

Suzuki Alto & Ravi Prices Surge: New Rates Announce

Web Desk

Alto Variants Receive Upgrades Amid Price Hike Pak Suzuki Motor Company has raised car prices by up to Rs120,000, citing […]

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samsung

Samsung Invests In Growth With $2.1B Share Buyback

Web Desk

Samsung Electronics is reinforcing its semiconductor leadership with new board appointments while simultaneously taking major financial steps to enhance shareholder […]

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New Jetour Dashing & X70 Plus Set to Launch in Pakistan

New Jetour Dashing & X70 Plus Set to Launch in Pakistan

Web Desk

United Motors has officially announced the launch of Jetour SUVs in Pakistan, with the brand’s debut set for February 20, […]

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Can Meta’s New AI Robots Transform Tech?

Can Meta’s New AI Robots Transform Tech?

Web Desk

Meta Platforms is making a bold entry into humanoid robotics by establishing a new division within its Reality Labs unit. […]

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Will Honda's New EV Drive A Market Transformation?

Will Honda’s New EV Drive A Market Transformation?

Web Desk

Honda Motor Co. is set to challenge its global competitors with an entry-level electric vehicle (EV) priced below $30,000, slated […]

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Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]