Brands
The Boycott That Echoed – How Pakistan’s Consumer Backlash Reshaped the Brandscape
Danish Ejaz
May 17, 2025
In late 2023, as conflict escalated in Gaza, a new reaction emerged on Pakistani social media: boycott lists. Initially shared […]
Latitude CRS and Nutcracker Marketing Solutions Announce Strategic Partnership to Offer Holistic Marketing and Communications Solutions
Nizam Khaskheli
May 15, 2025
Leading public relations firm Latitude CRS has joined hands with creative digital agency Nutcracker Marketing Solutions in a strategic partnership […]
Türkan Atay Accuses Maria B of Non-Payment Over Turkey Photoshoot
Nizam Khaskheli
April 23, 2025
Turkish influencer and Urdu-speaking digital creator Türkan Atay has publicly accused prominent Pakistani fashion designer Maria B of non-payment following […]
Spikes Asia Awards 2025: Campaign APAC’s Top Picks
Advertising Desk
April 17, 2025
As the Spikes Asia Awards 2025 draws near, the Campaign Asia-Pacific editorial team has spotlighted their favourite shortlisted entries, offering a […]
Which Dongfeng Box is the Real One?
Web Desk
April 14, 2025
In a dramatic twist for Pakistan’s electric vehicle (EV) market, two rival companies have launched the same Chinese electric car […]
Dentsu appointed global integrated marketing partner for 3rd Angry Birds movie
Web Desk
April 9, 2025
Japanese international advertising and public relations joint stock company Dentsu has been tasked to lead global integrated marketing for the […]
Auto Market’s Sales Rebound Amid High Prices, New Models
Business Desk
April 8, 2025
Pakistan’s auto industry, long plagued by economic instability and restrictive policies, is finally showing signs of recovery in FY25 after […]
Gul Ahmed Expands with Four New Textile Subsidiaries
Business Desk
March 14, 2025
Leading Textile Giant Moves Towards Renewable Energy & Innovation Gul Ahmed Textile Mills Limited (GATM) has announced the formation of […]
Suzuki Alto & Ravi Prices Surge: New Rates Announce
Web Desk
February 26, 2025
Alto Variants Receive Upgrades Amid Price Hike Pak Suzuki Motor Company has raised car prices by up to Rs120,000, citing […]
Samsung Invests In Growth With $2.1B Share Buyback
Web Desk
February 20, 2025
Samsung Electronics is reinforcing its semiconductor leadership with new board appointments while simultaneously taking major financial steps to enhance shareholder […]