Wednesday, June 10 2026

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption […]

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Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving […]

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Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank […]

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Why Basant is Pakistan’s Most Undervalued Asset

Danish Ejaz

Let’s stop calling Basant a “festival.” Calling it a festival puts it in the same category as a school funfair. […]

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China vs Giants The New Big Leap in Quantum Technology

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The […]

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The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend […]

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Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand […]

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agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on […]

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strategy

Has Unilever’s new CEO confused tactics for strategy?

Editorial

Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the […]

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The Role of Hardware Acceleration in Enhancing Casual Gaming on Browsers

Web Desk

1. Introduction: From Rendering Techniques to Hardware Acceleration in Casual Gaming Building upon the foundational understanding provided in How Browser […]

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Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]