Publicis Groupe has begun 2025 on a high note, reporting a 4.9% organic growth in Q1, a performance that Chairman and CEO Arthur Sadoun describes as “very strong,” powered by record-breaking new business wins and strategic investments across data, creators, and digital media.
The Groupe also posted a 9.4% rise in reported net revenue, further boosting confidence in its full-year guidance of 4–5% organic growth, and 6–7% growth at constant currency when factoring in recent acquisitions.
Record New Business Wins Set the Pace
Publicis landed a dozen major wins across industries and geographies in the first quarter, reinforcing its reputation for consistent performance regardless of the economic climate. These wins have again placed the Groupe at the top of global new business rankings, helping offset macroeconomic uncertainty.
According to Sadoun, this winning streak is a strong signal that clients trust Publicis not just for marketing and media, but for end-to-end transformation, with the Groupe firmly positioned as a “Category of One.”
Half a Billion Euros Invested in Innovation
Publicis invested €500 million in Q1 alone across data, creator-led solutions, and digital media, expanding its addressable markets and reinforcing its leadership in connected marketing. These M&AS reflect a long-term strategy to deepen differentiation and help clients meet changing consumer behaviour and media dynamics.
The Groupe now boasts a tech workforce of 25,000 engineers, enabling clients to scale and future-proof their business in the age of AI.
A Future-Proof Ecosystem in Action
Sadoun outlined Publicis’s competitive strengths that are now resonating more than ever:
- The industry’s best identity graph, enabling clients to build deeper, direct consumer relationships.
- A connected media ecosystem that links ad spend directly to business outcomes.
- A production backbone that reduces waste while increasing creative asset reuse.
These are not just efficiency levers, they are differentiators that provide tangible business value.
Confidence in the Road Ahead
As the global marketing landscape becomes more selective and potentially smaller due to economic headwinds, Publicis remains optimistic. Its diversified revenue model, operational resilience, and client-first innovation mean the Groupe is poised to outperform for the sixth consecutive year in 2025 and likely beyond.
Sadoun concluded by thanking Publicis teams worldwide for their contributions and clients for their enduring trust, noting:
“We’ve never been in a stronger position to help our clients – in good times, and even more importantly, in challenging ones.”
