If the rumour mill is to believed then one must brace for the possibility that Pakistan’s top PR agency for foreign media has lost it’s top leader. Given that his team won Madzine’s inaugural media audit, it makes for perfect timing to see who in the local market dominates the consultative work in public relations. And for that, this gentlemen will need to expand his definition of public relations if he is to find a partner in this space.
Public relations is a bit like being a skilled host at a dinner party. You’re not just ensuring the food is delicious, but you’re also making sure the conversation flows, the guests are engaged, and everyone’s having a good time. It’s about building relationships, managing perceptions, and creating an atmosphere that makes your stakeholders feel valued and informed.
If you’re trying to build a brand, you don’t just send out press releases and hope for the best. You craft a narrative, design compelling visuals, and maybe even run targeted ads to reach your audience. And if your PR team is doing its job right, they’re not just writing press releases, but also advising on the broader communications strategy – including advertising.
Based on this broader definition, we have ranked the top ten largest PR agencies in Pakistan with LinkedIn data on full time employees (FTEs):
- Nutshell Group – 64 FTEs
- Syntax Comms – 50 FTEs
- BodyBeat PR – 48 FTEs
- Cartel Media & PR – 30 FTEs
- Walnut Comms – 28 FTEs
- Asiatic PR Network – 24 FTEs
- Lotus Public Relations – 24 FTEs
- Media Matters – 23 FTEs
- Xenith Public Relations – 21 FTEs
- Latitude CRS – 21 FTEs
So, it makes sense to include PR agencies that also dabble in paid media if it amplifies the overall reputation imperative. After all, the goal is to build strong relationships with your stakeholders, and that often requires a multifaceted approach. By embracing this broader definition, we can get a more accurate picture of the value public relations brings to the table.
