Saturday, June 13 2026
China vs Giants The New Big Leap in Quantum Technology

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The […]

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PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also […]

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Z2C

Z2C-backed Begin secured PSL X streaming rights from Z2C-backed Walee

Nizam Khaskheli

Fifteen months ago, Z2C-backed Walee secured digital streaming rights for the Pakistan Super League. According to the advertising pitch deck […]

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Pakistan’s Media & Advertising Evolved in Ramadan 2024

Pakistan’s Media & Advertising Evolve for a Dynamic 2024

Nizam Khaskheli

The Pakistani media and advertising industry is on the brink of significant transformation, driven by rapid digitalization, evolving consumer behaviour, […]

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China vs Giants The New Big Leap in Quantum Technology

China vs Giants:  The New Big Leap in Quantum Technology

Nizam Khaskheli

The Next Quantum Leap: China’s Zuchongzhi-3 Reshapes the Race China has made a significant breakthrough in quantum computing with the […]

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The Best of Marketing Effie Awards 2025 Finalists

The Best of Marketing: Effie Awards 2025 Finalists

Nizam Khaskheli

The Effie Awards Pakistan has officially announced its finalists for 2025, recognizing the most effective marketing campaigns that have made […]

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Will OMI make Humans Stupid

Will Omi Make Humans Stupid?

Nizam Khaskheli

In the evolving field of AI wearables, Omi AI and the Humane AI Pin promise to change our tech interactions. Omi AI is a mind-reading assistant for daily use, while the Humane AI Pin offers a screenless, voice-activated experience. As excitement builds, experts express concerns about their impact on creativity and critical thinking. Will these innovations enhance our lives or hinder our natural abilities? Explore the world of AI wearables and the potential benefits and challenges they present.

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Why AI Makes Creatives More Valuable?

Nizam Khaskheli

A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]

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Starlink Vs Slow Internet: What Is Pakistan's New Path?

Starlink Vs Slow Internet: What Is Pakistan’s New Path?

Nizam Khaskheli

Minister of State for IT, Shaza Fatima, is leading the charge to bring Starlink’s satellite internet to Pakistan, orchestrating meetings […]

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Did Telenor's WOOHOO Campaign Win The Best Worst Campaign?

Did Telenor’s WOOHOO Campaign Win The Best Worst Campaign?

Nizam Khaskheli

Every year, the marketing world holds its breath to see which campaign will earn the dubious honour of being the […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]