Wednesday, April 15 2026
China vs Giants The New Big Leap in Quantum Technology

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The […]

Read More 35
PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also […]

Read More 78
Z2C

Z2C-backed Begin secured PSL X streaming rights from Z2C-backed Walee

Nizam Khaskheli

Fifteen months ago, Z2C-backed Walee secured digital streaming rights for the Pakistan Super League. According to the advertising pitch deck […]

Read More 62
Pakistan’s Media & Advertising Evolved in Ramadan 2024

Pakistan’s Media & Advertising Evolve for a Dynamic 2024

Nizam Khaskheli

The Pakistani media and advertising industry is on the brink of significant transformation, driven by rapid digitalization, evolving consumer behaviour, […]

Read More 41
China vs Giants The New Big Leap in Quantum Technology

China vs Giants:  The New Big Leap in Quantum Technology

Nizam Khaskheli

The Next Quantum Leap: China’s Zuchongzhi-3 Reshapes the Race China has made a significant breakthrough in quantum computing with the […]

Read More 0 56
The Best of Marketing Effie Awards 2025 Finalists

The Best of Marketing: Effie Awards 2025 Finalists

Nizam Khaskheli

The Effie Awards Pakistan has officially announced its finalists for 2025, recognizing the most effective marketing campaigns that have made […]

Read More 0 47
Will OMI make Humans Stupid

Will Omi Make Humans Stupid?

Nizam Khaskheli

In the evolving field of AI wearables, Omi AI and the Humane AI Pin promise to change our tech interactions. Omi AI is a mind-reading assistant for daily use, while the Humane AI Pin offers a screenless, voice-activated experience. As excitement builds, experts express concerns about their impact on creativity and critical thinking. Will these innovations enhance our lives or hinder our natural abilities? Explore the world of AI wearables and the potential benefits and challenges they present.

Read More 0 26

Why AI Makes Creatives More Valuable?

Nizam Khaskheli

A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]

Read More 0 42
Starlink Vs Slow Internet: What Is Pakistan's New Path?

Starlink Vs Slow Internet: What Is Pakistan’s New Path?

Nizam Khaskheli

Minister of State for IT, Shaza Fatima, is leading the charge to bring Starlink’s satellite internet to Pakistan, orchestrating meetings […]

Read More 0 29
Did Telenor's WOOHOO Campaign Win The Best Worst Campaign?

Did Telenor’s WOOHOO Campaign Win The Best Worst Campaign?

Nizam Khaskheli

Every year, the marketing world holds its breath to see which campaign will earn the dubious honour of being the […]

Read More 0 19
1 2 3
WIDGETS ON SIDE PANEL

Don’t Miss

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]