Knowledge Hub
Rule-Breakers Wanted in Modern Advertising
In the heyday of advertising, names like Ogilvy, Saatchi, Hegarty and Delaney weren’t just founders, they were forces of nature. […]
How to Choose the Right B2B Influencer For Growth?
In an era where whitepapers go unread and banner ads barely register, a new wave of marketing is driving ROI: […]
Will Transparency Boost Investor Trust in Mining?
Pakistan is signalling renewed intent to unlock its vast but underutilised mineral resources, following the recent Pakistan Minerals Investment Forum […]
Savills Wealth Index Ranks UAE at the Top
Dubai and Abu Dhabi are fast emerging as the top global destinations for high-net-worth individuals (HNWIs) and international corporations. According […]
How Advertising in Space Is No Longer Science Fiction?
From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi […]
Structural Decline in Jobs: Can We Fix It Now?
Pakistan stands at a demographic crossroads. Over half of its 241 million population is under the age of 19, yet […]
Auto Market’s Sales Rebound Amid High Prices, New Models
Pakistan’s auto industry, long plagued by economic instability and restrictive policies, is finally showing signs of recovery in FY25 after […]
Market Recap: Week of April 7, 2025
The recent imposition of tariffs precipitated a market downturn, yet the March Jobs report provided a modicum of solace amidst […]
Sir Martin Sorrell explains the five ways AI will change advertising
Sir Martin Sorrell has been preparing for AI for decades, which is why AdWeek named Media.Monks as its AI Agency […]
FDI Growth in Pakistan: What’s Behind the Numbers?
Pakistan’s foreign direct investment (FDI) saw a 41% year-on-year increase in the first eight months of FY25, reaching $1.618 billion. […]