Monday, May 12 2025
Rule-Breakers Wanted in Modern Advertising - Madzine

Rule-Breakers Wanted in Modern Advertising

Nizam Khaskheli

In the heyday of advertising, names like Ogilvy, Saatchi, Hegarty and Delaney weren’t just founders, they were forces of nature. […]

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How to Choose the Right B2B Influencer For Growth? - Madzine

How to Choose the Right B2B Influencer For Growth?

Nizam Khaskheli

In an era where whitepapers go unread and banner ads barely register, a new wave of marketing is driving ROI: […]

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Will Transparency Boost Investor Trust in Mining?

Will Transparency Boost Investor Trust in Mining?

Web Desk

Pakistan is signalling renewed intent to unlock its vast but underutilised mineral resources, following the recent Pakistan Minerals Investment Forum […]

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Savills Wealth Index Ranks UAE at the Top - Madzine

Savills Wealth Index Ranks UAE at the Top

Business Desk

Dubai and Abu Dhabi are fast emerging as the top global destinations for high-net-worth individuals (HNWIs) and international corporations. According […]

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How Advertising in Space Is No Longer Science Fiction - Madzine

How Advertising in Space Is No Longer Science Fiction?

Advertising Desk

From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi […]

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Structural Decline in Jobs Can We Fix It Now? - Madzine

Structural Decline in Jobs: Can We Fix It Now?

Nizam Khaskheli

Pakistan stands at a demographic crossroads. Over half of its 241 million population is under the age of 19, yet […]

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Auto Market's Sales Rebound Amid High Prices, New Models

Auto Market’s Sales Rebound Amid High Prices, New Models

Business Desk

Pakistan’s auto industry, long plagued by economic instability and restrictive policies, is finally showing signs of recovery in FY25 after […]

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Market Recap

Market Recap: Week of April 7, 2025

Editorial

The recent imposition of tariffs precipitated a market downturn, yet the March Jobs report provided a modicum of solace amidst […]

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Sir Martin

Sir Martin Sorrell explains the five ways AI will change advertising

Editorial

Sir Martin Sorrell has been preparing for AI for decades, which is why AdWeek named Media.Monks as its AI Agency […]

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FDI Growth in Pakistan What’s Behind the Numbers

FDI Growth in Pakistan: What’s Behind the Numbers?

Web Desk

Pakistan’s foreign direct investment (FDI) saw a 41% year-on-year increase in the first eight months of FY25, reaching $1.618 billion. […]

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Don’t Miss

Pakistan–India Conflict Disrupts Brand Messaging and Celebrity Narratives - Madzine

Pakistan–India Conflict Disrupts Brand Messaging and Celebrity Narratives

Web Desk

Pakistani Brands Exercise Caution Amid Regional Tensions As tensions escalated between Pakistan and India in early May 2025, Pakistani brands adopted a subdued stance. The Pakistan Cricket Board (PCB) moved the remaining matches of the HBL Pakistan Super League (PSL) to the UAE, citing safety concerns following an alleged Indian attack on a local stadium. […]

Media planning

Why is Brainchild automating TV media planning?

Editorial

Amid the massive restructure at Brainchild, which has led to mass resignations, the most interesting market rumour suggested that the Publicis Groupe affiliated agency was automating the TV media planning process. Within Brainchild, the project is referred to as Opta and it pull information via an API from Kantar while utilising an IFTTT protocol to […]

Brainchild

Brainchild restructure prompts senior talent exodus

Editorial

Brainchild, a media agency affiliated with the Publicis Groupe, experienced a mass exodus in March: Why did this happen?Industry insiders shared that cash flow issues were the primary reason. Circulars from Pakistan Broadcasting Association for Q1 2025 show that over 60% of the suspended advertisers are clients of Brainchild. These include Procter & Gamble, Mobilink, […]

Jazz

How should M&A at Jazz react to PTCL’s acquisition of Telenor?

Danish Ejaz

In last week’s story about Jazz hiring GroupM, Madzine predicted that telecom companies will invest in either building, acquiring, or partnering with digital assets-as-a-service (DAaaS) infrastructure companies. Today, e& Capital announced it had invested in a digital assets infrastructure firm called Fuze. “This will help telecoms enable financial institutions and businesses across the region offer […]

United States Trade Representative keeps Pakistan on watch list over intellectual property

Nizam Khaskheli

Pakistan remains on the United States Trade Representative (USTR) Watch List in 2025 due to limited progress in intellectual property (IP) protection and enforcement. While the Intellectual Property Organization (IPO) launched a five-year national strategy and some enforcement actions were undertaken by PEMRA, the Competition Commission, the Federal Investigation Agency (FIA), and Customs, these efforts […]

EssenceMediacom Wins Big in APAC - But What’s Next? - Madzine

EssenceMediacom Wins Big in APAC – But What’s Next?

Business Desk

EssenceMediacom has maintained its leadership in Campaign Red’s April APAC new-business rankings, despite exiting the global top 20 after the high-profile loss of the Coca-Cola North America account. The agency’s position in Asia-Pacific remains solid, thanks to significant wins that underscore the region’s growing strategic importance in global media planning. Key Wins Drive APAC Dominance […]