Knowledge Hub
How will EY justify Pakistan International Airlines to buyers?
Editorial May 19, 2025 Saddled with a staggering Rs830 billion in liabilities and posting an annual loss of Rs112 billion in the last fiscal […]
Rule-Breakers Wanted in Modern Advertising
Nizam Khaskheli April 22, 2025 In the heyday of advertising, names like Ogilvy, Saatchi, Hegarty and Delaney weren’t just founders, they were forces of nature. […]
How to Choose the Right B2B Influencer For Growth?
Nizam Khaskheli April 22, 2025 In an era where whitepapers go unread and banner ads barely register, a new wave of marketing is driving ROI: […]
Will Transparency Boost Investor Trust in Mining?
Web Desk April 21, 2025 Pakistan is signalling renewed intent to unlock its vast but underutilised mineral resources, following the recent Pakistan Minerals Investment Forum […]
Savills Wealth Index Ranks UAE at the Top
Business Desk April 15, 2025 Dubai and Abu Dhabi are fast emerging as the top global destinations for high-net-worth individuals (HNWIs) and international corporations. According […]
How Advertising in Space Is No Longer Science Fiction?
Advertising Desk April 15, 2025 From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi […]
Structural Decline in Jobs: Can We Fix It Now?
Nizam Khaskheli April 14, 2025 Pakistan stands at a demographic crossroads. Over half of its 241 million population is under the age of 19, yet […]
Auto Market’s Sales Rebound Amid High Prices, New Models
Business Desk April 8, 2025 Pakistan’s auto industry, long plagued by economic instability and restrictive policies, is finally showing signs of recovery in FY25 after […]
Market Recap: Week of April 7, 2025
Editorial April 8, 2025 The recent imposition of tariffs precipitated a market downturn, yet the March Jobs report provided a modicum of solace amidst […]
Sir Martin Sorrell explains the five ways AI will change advertising
Editorial April 6, 2025 Sir Martin Sorrell has been preparing for AI for decades, which is why AdWeek named Media.Monks as its AI Agency […]
