Foreign Exchange

Friday, May 9 2025

New Oil Prices Ease Pressure on Pakistan’s Economy

Web Desk April 8, 2025

Global oil price decline offers mixed blessings for Pakistan’s economic outlook Recent drops in global oil prices present a potential […]

PBC Urges Policy Stability to Secure Export Growth

Web Desk March 11, 2025

Revoking EFS Could Harm Pakistan’s Exports & Economy The Pakistan Business Council (PBC) has warned that revoking the Export Facilitation […]

Why is Brainchild automating TV media planning?

May 6, 2025 Editorial

Amid the massive restructure at Brainchild, which has led to mass resignations, the most interesting market rumour suggested that the Publicis Groupe affiliated agency was automating the TV media planning process. Within Brainchild, the project is referred to as Opta and it pull information via an API from Kantar while utilising an IFTTT protocol to […]

Advertising

Brainchild restructure prompts senior talent exodus

May 5, 2025 Editorial

Brainchild, a media agency affiliated with the Publicis Groupe, experienced a mass exodus in March: Why did this happen?Industry insiders shared that cash flow issues were the primary reason. Circulars from Pakistan Broadcasting Association for Q1 2025 show that over 60% of the suspended advertisers are clients of Brainchild. These include Procter & Gamble, Mobilink, […]

Business

How should M&A at Jazz react to PTCL’s acquisition of Telenor?

May 1, 2025 Danish Ejaz

In last week’s story about Jazz hiring GroupM, Madzine predicted that telecom companies will invest in either building, acquiring, or partnering with digital assets-as-a-service (DAaaS) infrastructure companies. Today, e& Capital announced it had invested in a digital assets infrastructure firm called Fuze. “This will help telecoms enable financial institutions and businesses across the region offer […]

Business

United States Trade Representative keeps Pakistan on watch list over intellectual property

May 1, 2025 Nizam Khaskheli

Pakistan remains on the United States Trade Representative (USTR) Watch List in 2025 due to limited progress in intellectual property (IP) protection and enforcement. While the Intellectual Property Organization (IPO) launched a five-year national strategy and some enforcement actions were undertaken by PEMRA, the Competition Commission, the Federal Investigation Agency (FIA), and Customs, these efforts […]

Advertising News

EssenceMediacom Wins Big in APAC – But What’s Next?

April 30, 2025 Business Desk

EssenceMediacom has maintained its leadership in Campaign Red’s April APAC new-business rankings, despite exiting the global top 20 after the high-profile loss of the Coca-Cola North America account. The agency’s position in Asia-Pacific remains solid, thanks to significant wins that underscore the region’s growing strategic importance in global media planning. Key Wins Drive APAC Dominance […]

Advertising News

Why Simplicity Is the New Power in Mobile Advertising?

April 30, 2025 Advertising Desk

A new report by AppsFlyer has revealed a decisive shift in mobile advertising: campaigns that tap into emotional storytelling, simplicity, and authenticity are now delivering stronger performance than traditional high-budget creative. Based on $2.4 billion in ad spend across 1,300 apps and 1.1 million creatives, the ‘State of Creative Optimisation’ report highlights a new rulebook […]

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