Danish Ejaz
The Boycott That Echoed – How Pakistan’s Consumer Backlash Reshaped the Brandscape
In late 2023, as conflict escalated in Gaza, a new reaction emerged on Pakistani social media: boycott lists. Initially shared […]
How should M&A at Jazz react to PTCL’s acquisition of Telenor?
In last week’s story about Jazz hiring GroupM, Madzine predicted that telecom companies will invest in either building, acquiring, or […]
VML Czechia reimagines the iconic Have a Break message for 2025
The new Kit Kat Phone Break campaign from WPP’s VML Czechia fun at our addiction to screens. The idea is […]
AI Influencer Shabnam Xai: A New Era in Digital Engagement
In today’s rapidly evolving digital landscape, the introduction of Shabnam Xai, the first AI influencer, marks a significant milestone. While […]