Wednesday, May 13 2026
PSO & SOCAR Secure Key Energy MoUs for Pakistan

PSO & SOCAR Secure Key Energy MoUs for Pakistan

Web Desk

JV Firm in Singapore & Oil Pipeline Expansion to Boost Energy Security In a major milestone for Pakistan’s oil and […]

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Can Pakistan Ride the Trade War Wave to Growth?

Can Pakistan Ride the Trade War Wave to Growth?

Web Desk

In a dramatic shift on the global trade stage, export orders traditionally destined for China may soon pivot to more […]

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WTO Highlights Need for Broader Approach to Address Economic Inequality

WTO Stresses Need for Open Trade and Strong Domestic Policy

Web Desk

GENEVA — The World Trade Organization (WTO) emphasized on Monday that open trade alone is insufficient to bridge the economic […]

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Peaceful Middle East The Oil Market's New Normal

Peaceful Middle East: The Oil Market’s New Normal

Web Desk

Oil prices tanked on Wednesday, influenced by the latest data indicating a rise in US crude inventories and expectations of […]

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Key Trends Of Global Trade: Growth And Future Prospects

Key Trends Of Global Trade: Growth And Future Prospects

Web Desk

Global trade has shown significant momentum in recent years, particularly since mid-2016, marking a recovery after a period of weakness. […]

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Advanced Economies: Growth In A Complex Global Environment

Web Desk

Advanced economies have long been the bedrock of global economic stability and growth. These economies, characterized by high levels of […]

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Don’t Miss

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]