Wednesday, July 2 2025

Leading public relations firm Latitude CRS has joined hands with creative digital agency Nutcracker Marketing Solutions in a strategic partnership aimed at offering brands a complete 360-degree approach to marketing and communications. The collaboration brings together bespoke public relations, digital and social media strategy, creative direction, performance marketing, and lobbying services all under one umbrella.

This partnership is designed to meet the evolving needs of businesses looking for cohesive, end-to-end communications strategies that integrate storytelling, engagement, and measurable outcomes. With Latitude CRS’s strength in media relations, corporate reputation, and advocacy, and Nutcracker’s expertise in digital campaigns, design, and content creation, clients will benefit from a streamlined and impactful approach to brand building.

Speaking on the occasion, Omar Jamil, CEO of Latitude CRS, said, “This partnership with Nutcracker allows us to deliver truly integrated communications — from public relations and advocacy to performance-driven digital strategies. Together, we’re creating a unique offering in the market that’s both strategic and creative, rooted in insight, and built for impact.”

Adding to the conversation, Mehreen Abid Mir, Director of Operations at Nutcracker, said, “We’re thrilled to collaborate with Latitude CRS. This synergy allows us to offer clients a seamless blend of storytelling and strategy, all the way from the first creative spark to high-performance marketing results. It’s a win-win for brands looking to scale authentically and effectively.”

The joint offering is already being rolled out for select clients and is expected to expand rapidly across sectors, including technology, fashion, consumer goods, and real estate.

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Nizam Khaskheli

The author is a staff member and can be reached at nizam@madzine.pk

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