Tuesday, April 15 2025

Posts in category

Ad Surgery

In the Ad Surgery category, we dive deep into the world of advertising, offering critical opinions and detailed dissections of ad campaigns. From creative concepts to execution, we analyze what works, what doesn’t, and why. Whether you’re a marketing professional or an ad enthusiast, this category provides valuable insights into the strategies and storytelling that shape successful advertising. Join us as we explore the anatomy of impactful ads and uncover the secrets behind their success.

Paid Media Audit

Paid Media Audit – week 1 of OTTs use Meta for PSL X

Editorial April 12, 2025

Z2C-backed Begin may have won the earned media audit by a landslide, but it’s a whole other world for paid […]

VML Czechia

VML Czechia reimagines the iconic Have a Break message for 2025

Danish Ejaz April 11, 2025

The new Kit Kat Phone Break campaign from WPP’s VML Czechia fun at our addiction to screens. The idea is […]

Earned media

Earned Media Audit – which OTT announced PSL X best?

Editorial April 9, 2025

With PSL X starting this week, here’s an earned media audit to determine how OTT partners celebrated their deals. Third […]

https://madzine.pk/the-sweetness-of-opus-lost-in-hania-amirs-spotlight/

The Sweetness of OPUS Lost in Hania Amir’s Spotlight

Web Desk January 14, 2025

In the latest advertisement for OPUS chocolates, starring Hania Amir, the focus seems to shift away from the actual product. […]

Remittances Soar to Historic High in March-2025

Remittances Soar to Historic High in March 2025

April 15, 2025 Web Desk

Pakistan’s inward remittances reached an all-time high of $4.1 billion in March 2025, shattering previous records and defying industry forecasts. The surge marks a 26% jump over the earlier high of $3.2 billion recorded in May 2024, and more than double the country’s five-year average. The leap took market analysts and treasury desks by surprise. […]

Savills Wealth Index Ranks UAE at the Top - Madzine

Business Knowledge Hub

Savills Wealth Index Ranks UAE at the Top

April 15, 2025 Business Desk

Dubai and Abu Dhabi are fast emerging as the top global destinations for high-net-worth individuals (HNWIs) and international corporations. According to real estate consultancy Savills, the UAE’s two powerhouse cities now lead the rankings in both personal and corporate relocation, driven by a unique combination of tax incentives, premium lifestyle offerings, and business-friendly policies. The […]

How Advertising in Space Is No Longer Science Fiction - Madzine

How Advertising in Space Is No Longer Science Fiction?

April 15, 2025 Advertising Desk

From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi fantasy, it’s a growing category with serious commercial potential. As billionaires build rockets and influencers send nuggets to the stratosphere, brands are increasingly weighing the ROI of aligning with the cosmos. The question is no […]

Omnicom

Omnicom, WPP are leading digital transformation services providers: Forrester

April 15, 2025 Nizam Khaskheli

Omnicom and WPP are the only advertising industry groups listed among the 35 most notable providers in the Forrester Digital Transformation Services Landscape, Q2 2025. This comes two years after the British holding company acquired Fēnom Digital. The report notes that the biggest hurdle with digital transformation is aligning tech modernization with people, organization, and […]

IG Square wins Nishat Group media review for Chery’s electric and hybrid SUVs in Pakistan - Madzine

IG Square wins Nishat Group media review for Chery in Pakistan

April 14, 2025 Nizam Khaskheli

Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency network. The agency won the review against Publicis affiliate Brainchild and WPP owned GroupM Pakistan. The latter is the media agency of record for KIA and BYD under Lucky Motor Corporation and Mega Motor Company […]

Gaming Startups Get Rs2.5B in New Support - Madzine

Gaming Startups Get Rs2.5B in New Support

April 14, 2025 Nizam Khaskheli

Pakistan’s online gaming industry is witnessing exponential growth and is poised to reach 45 million users by the end of 2025, according to IT Minister Shaza Fatima Khawaja. In a written submission to the National Assembly, the minister emphasized how rising smartphone penetration, digital infrastructure improvements, and a tech-forward youth are driving the surge. Currently, […]

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