Posts in category
Ad Surgery
In the Ad Surgery category, we dive deep into the world of advertising, offering critical opinions and detailed dissections of ad campaigns. From creative concepts to execution, we analyze what works, what doesn’t, and why. Whether you’re a marketing professional or an ad enthusiast, this category provides valuable insights into the strategies and storytelling that shape successful advertising. Join us as we explore the anatomy of impactful ads and uncover the secrets behind their success.
Paid Media Audit – week 1 of OTTs use Meta for PSL X
Editorial April 12, 2025 Z2C-backed Begin may have won the earned media audit by a landslide, but it’s a whole other world for paid […]
VML Czechia reimagines the iconic Have a Break message for 2025
Danish Ejaz April 11, 2025 The new Kit Kat Phone Break campaign from WPP’s VML Czechia fun at our addiction to screens. The idea is […]
Earned Media Audit – which OTT announced PSL X best?
Editorial April 9, 2025 With PSL X starting this week, here’s an earned media audit to determine how OTT partners celebrated their deals. Third […]
The Sweetness of OPUS Lost in Hania Amir’s Spotlight
Web Desk January 14, 2025 In the latest advertisement for OPUS chocolates, starring Hania Amir, the focus seems to shift away from the actual product. […]
