Advertising
IG Square wins Nishat Group media review for Chery in Pakistan
Nizam Khaskheli
April 14, 2025
Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency […]
GroupM, Google partner for intelligence with geospatial data
Nizam Khaskheli
April 14, 2025
GroupM has been appointed Google’s advertising industry launch partner for the population dynamics foundation model (PDFM). By integrating geospatial data […]
GroupM Pakistan 2025 internship deadline approaching
Web Desk
April 11, 2025
GroupM Pakistan, the #1 media agency in the country, is taking applicants for it’s 2025 summer internship. Backed by WPP, […]
Dentsu appointed global integrated marketing partner for 3rd Angry Birds movie
Web Desk
April 9, 2025
Japanese international advertising and public relations joint stock company Dentsu has been tasked to lead global integrated marketing for the […]
Why did WPP acquire InfoSum?
Nizam Khaskheli
April 6, 2025
We’re bullish on the WPP thesis on acquisitions. InfoSum’s global data network represents hundreds of billions of data signals across […]
Changes to Facebook’s Advantage+ explained
Editorial
April 5, 2025
In case you didn’t figure it out yet, Meta has just pulled the rug from under Advantage+, and if you’re […]
Without SnackVideo, should advertisers consider Walee’s PSL package?
Nizam Khaskheli
April 4, 2025
Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also […]
Z2C-backed Begin secured PSL X streaming rights from Z2C-backed Walee
Nizam Khaskheli
April 3, 2025
Fifteen months ago, Z2C-backed Walee secured digital streaming rights for the Pakistan Super League. According to the advertising pitch deck […]
Why AI Makes Creatives More Valuable?
Nizam Khaskheli
January 10, 2025
A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]
Pakistan’s Digital Ad Evolution: Targeting New Heights
Web Desk
November 4, 2024
The landscape of digital advertising in Pakistan has undergone a remarkable transformation over the past decade. From traditional billboards and […]