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Remittances Soar to Historic High in March 2025
Pakistan’s inward remittances reached an all-time high of $4.1 billion in March 2025, shattering previous records and defying industry forecasts. The surge marks a 26% jump over the earlier high of $3.2 billion recorded in May 2024, and more than double the country’s five-year average. The leap took market analysts and treasury desks by surprise. […]
Savills Wealth Index Ranks UAE at the Top
Dubai and Abu Dhabi are fast emerging as the top global destinations for high-net-worth individuals (HNWIs) and international corporations. According to real estate consultancy Savills, the UAE’s two powerhouse cities now lead the rankings in both personal and corporate relocation, driven by a unique combination of tax incentives, premium lifestyle offerings, and business-friendly policies. The […]
How Advertising in Space Is No Longer Science Fiction?
From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi fantasy, it’s a growing category with serious commercial potential. As billionaires build rockets and influencers send nuggets to the stratosphere, brands are increasingly weighing the ROI of aligning with the cosmos. The question is no […]
Omnicom, WPP are leading digital transformation services providers: Forrester
Omnicom and WPP are the only advertising industry groups listed among the 35 most notable providers in the Forrester Digital Transformation Services Landscape, Q2 2025. This comes two years after the British holding company acquired Fēnom Digital. The report notes that the biggest hurdle with digital transformation is aligning tech modernization with people, organization, and […]
IG Square wins Nishat Group media review for Chery in Pakistan
Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency network. The agency won the review against Publicis affiliate Brainchild and WPP owned GroupM Pakistan. The latter is the media agency of record for KIA and BYD under Lucky Motor Corporation and Mega Motor Company […]
Gaming Startups Get Rs2.5B in New Support
Pakistan’s online gaming industry is witnessing exponential growth and is poised to reach 45 million users by the end of 2025, according to IT Minister Shaza Fatima Khawaja. In a written submission to the National Assembly, the minister emphasized how rising smartphone penetration, digital infrastructure improvements, and a tech-forward youth are driving the surge. Currently, […]
