Ad Tech
Google Says, “Cookies Are Here to Stay For Now”
In a surprise reversal, Google has officially announced it will not deprecate third-party cookies in its Chrome browser, walking back […]
AI-Powered Google Ads Safety Sets New Benchmarks
Google’s 2024 Ads Safety Report reveals an aggressive push toward AI-led ad policy enforcement. The tech giant used Large Language […]
How Advertising in Space Is No Longer Science Fiction?
From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi […]
Why AI Makes Creatives More Valuable?
A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]
Pakistan’s Digital Ad Evolution: Targeting New Heights
The landscape of digital advertising in Pakistan has undergone a remarkable transformation over the past decade. From traditional billboards and […]
ID Bridging: A New Era Beyond Third-Party Cookies
As ID bridging emerges as a potential successor to third-party cookies, industry stakeholders are grappling with issues of transparency, privacy, […]