Brand Strategy - Madzine

Thursday, January 29 2026

What Shoppers Value Most from Brands in 2024

Web Desk September 26, 2024

As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]

Gen Z Leads Shift to Social Media for Authentic Reviews

Web Desk September 12, 2024

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]

Gen Z’s TikTok Trends: A New Frontier for Advertisers

Web Desk July 31, 2024

This year, the “Brat girl summer” phenomenon has captured the attention of Gen Z on TikTok. Among the trends going […]

Which country will be America’s next China?

November 25, 2025 Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Brands Business

Pakistan’s Leading PR Agencies This Year

November 25, 2025 Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

News

The Unserious Revolution of Pakistani Internet Culture

November 25, 2025 Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

Business

Earnings reports 2024 – which agency network won Asia?

April 5, 2025 Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]

Business

Has Unilever’s new CEO confused tactics for strategy?

April 5, 2025 Editorial

Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the cart before the horse. Let’s put this “social-first” nonsense to bed. Starting with a conclusion before conducting robust research and formulating objectives is bush league. The notion that a “social-first” approach is the silver bullet […]

Advertising

Without SnackVideo, should advertisers consider Walee’s PSL package?

April 4, 2025 Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also took over Pakistani operations from SnackVideo, the short-form online video platform owned by Singaporean internet company Joyo Technology Pte. Ltd. This was reflected in the offer made to Pakistani advertisers for PSL 9 in 2024. […]

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