Future of Advertising

Thursday, August 6 2026

Why AI Makes Creatives More Valuable?

Nizam Khaskheli January 10, 2025

A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]

How AI Enhances Ad Agencies: Creative Growth and Job Safety

Web Desk September 9, 2024

As artificial intelligence (AI) continues to advance, advertising agencies are assessing the impact on jobs and industry practices. While AI […]

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

May 19, 2026 Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Advertising Business

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

May 19, 2026 Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Advertising Opinions

Branding During The Time of Conflict

May 8, 2026 Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

Advertising Brands

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

April 15, 2026 Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Business Fintech

Pakistan Opens Door to Crypto, With Both Eyes Open

April 15, 2026 Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Ad Surgery Advertising

Jahan Khwab, Wahan HBL And You Can Actually Believe It

April 7, 2026 Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

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