Monday, December 1 2025
Why Print Media Still Captures Hearts in a Digital World

Why Print Media Still Captures Hearts in a Digital World

Web Desk

Despite the digital revolution, print advertising continues to be a cornerstone for brand-building, even as print publications face closures and […]

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Digital Marketing: The Ultimate Guide for Small Biz Triumph

Digital Marketing: The Ultimate Guide for Small Biz Triumph

Web Desk

In today’s digital age, small businesses face numerous challenges when it comes to digital marketing. Despite the potential for significant […]

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The Rise Of Fractional CMOs: Expert Marketing Leadership

The Rise Of Fractional CMOs: Expert Marketing Leadership

Web Desk

In 2023, the average tenure of Chief Marketing Officers (CMOs) at leading U.S. advertisers was recorded at three years and […]

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Deadpool-and-Wolverine

Deadpool & Wolverine: A Match Made in Marketing Magic

Eeshah Javed

The marketing campaign for the film Deadpool & Wolverine has been extensive, featuring collaborations with a diverse range of brands […]

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How to Find a Winning Media Strategy?

How to Find a Winning Media Strategy?

Nizam Khaskheli

In today’s fast-paced digital landscape, crafting a winning media strategy is essential for businesses aiming to effectively stand out and […]

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AI Influencer Shabnam Xai: A New Era in Digital Engagement

AI Influencer Shabnam Xai: A New Era in Digital Engagement

Danish Ejaz

In today’s rapidly evolving digital landscape, the introduction of Shabnam Xai, the first AI influencer, marks a significant milestone. While […]

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WIDGETS ON SIDE PANEL

Don’t Miss

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]

strategy

Has Unilever’s new CEO confused tactics for strategy?

Editorial

Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the cart before the horse. Let’s put this “social-first” nonsense to bed. Starting with a conclusion before conducting robust research and formulating objectives is bush league. The notion that a “social-first” approach is the silver bullet […]

PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also took over Pakistani operations from SnackVideo, the short-form online video platform owned by Singaporean internet company Joyo Technology Pte. Ltd. This was reflected in the offer made to Pakistani advertisers for PSL 9 in 2024. […]