PSO - Madzine

Thursday, April 24 2025

Business

PSO & SOCAR Secure Key Energy MoUs for Pakistan

Web Desk February 25, 2025

JV Firm in Singapore & Oil Pipeline Expansion to Boost Energy Security In a major milestone for Pakistan’s oil and […]

Pakistan’s Economy: Way From Challenges To Opportunities

Nizam Khaskheli August 9, 2024

Pakistan’s economy stands at a crossroads, facing significant challenges but also opportunities for growth and development. Economic Overview Pakistan’s economic performance […]

Google Says, “Cookies Are Here to Stay For Now”

April 23, 2025 Web Desk

In a surprise reversal, Google has officially announced it will not deprecate third-party cookies in its Chrome browser, walking back years of privacy-focused policy development and signalling a major win for digital advertisers. The company had initially planned to introduce a ‘user-choice’ prompt, giving users the option to opt out of third-party tracking. That feature […]

Brands News

Türkan Atay Accuses Maria B of Non-Payment Over Turkey Photoshoot

April 23, 2025 Nizam Khaskheli

Turkish influencer and Urdu-speaking digital creator Türkan Atay has publicly accused prominent Pakistani fashion designer Maria B of non-payment following a brand collaboration. Atay, known affectionately as “Pakistani Bhabhi” for her strong ties with the country, took her Instagram to voice her concerns. A Collaboration Gone Wrong Türkan, who completed her education in Pakistan and […]

Advertising Knowledge Hub News

Rule-Breakers Wanted in Modern Advertising

April 22, 2025 Nizam Khaskheli

In the heyday of advertising, names like Ogilvy, Saatchi, Hegarty and Delaney weren’t just founders, they were forces of nature. Their charisma, contrarianism, and rule-breaking genius defined not just their agencies but entire eras of creative culture. Today, in a hyper-fragmented media landscape dominated by platforms and metrics, that firebrand energy seems conspicuously absent. Where […]

Knowledge Hub

How to Choose the Right B2B Influencer For Growth?

April 22, 2025 Nizam Khaskheli

In an era where whitepapers go unread and banner ads barely register, a new wave of marketing is driving ROI: B2B influencer strategy rooted in trust and authenticity. Across Asia-Pacific, from Singapore to Jakarta, marketers realise that in the B2B landscape, people don’t buy into companies, they buy into other people. From Data to Dialogue: […]

Business

Winners and losers of Temu halting ads in the US

April 21, 2025 Nizam Khaskheli

In a stunning move, Temu, the Chinese e-commerce giant, has abruptly halted its ad spend on major US platforms, including Meta, Google, and TikTok. This decision, driven by new tariffs, has sent shockwaves through the digital advertising industry. “They’ve dropped from typically the 3rd or 4th most downloaded app on iOS, to number 58 in […]

Business

Which ‘influencers’ endorsed the Pakistani cafe impersonating Mondo Phuket?

April 21, 2025 Nizam Khaskheli

After the United Arab Emirates, Pakistanis may have trouble visiting Thailand. On the 30th of March, Phuket’s iconic coffee and tea bar MONDO shared that a new cafe in Pakistan is illegally impersonating them. This is despite dozens of content creators from SEC A – hence having the resources for due diligence – endorsing the […]

Don’t Miss