Danish Ejaz - Madzine

Saturday, April 19 2025

Ad Surgery

VML Czechia reimagines the iconic Have a Break message for 2025

Danish Ejaz April 11, 2025

The new Kit Kat Phone Break campaign from WPP’s VML Czechia fun at our addiction to screens. The idea is […]

AI Influencer Shabnam Xai: A New Era in Digital Engagement

Danish Ejaz July 29, 2024

In today’s rapidly evolving digital landscape, the introduction of Shabnam Xai, the first AI influencer, marks a significant milestone. While […]

AI-Powered Google Ads Safety Sets New Benchmarks

April 18, 2025 Fintech Desk

Google’s 2024 Ads Safety Report reveals an aggressive push toward AI-led ad policy enforcement. The tech giant used Large Language Models (LLMS) to block 5.1 billion ads, restrict 9.1 billion others, and suspend 39.2 million advertiser accounts, many before they even went live. Google Ramps Up AI Enforcement in Ad Safety, but Gaps Remain Google’s […]

Business News

Global Trade Tensions Fail to Dampen Ore Prices

April 18, 2025 Business Desk

Iron ore prices edged lower on Friday but remained on track for a weekly gain, buoyed by resilient demand and positive economic signals from China, despite ongoing Sino-US trade tensions triggered by President Trump’s new tariff warnings. Demand Stays Strong Amid Uncertainty On China’s Dalian Commodity Exchange (DCE), the most-traded September iron ore contract fell […]

News

Why is BOL News delaying salaries?

April 17, 2025 Editorial

BOL News, the channel owned by AsiaPak Investments, has allegedly delayed paying staff salaries by over three months. In a LinkedIn post from Areeba Fatima, who was the co-host of an international news show, said that her contact was suddenly terminated and that the company owed her severance pay of one month. The reason given […]

Advertising Brands Business

Spikes Asia Awards 2025: Campaign APAC’s Top Picks

April 17, 2025 Advertising Desk

As the Spikes Asia Awards 2025 draws near, the Campaign Asia-Pacific editorial team has spotlighted their favourite shortlisted entries, offering a behind-the-scenes look at work that has resonated most deeply across the region’s creative landscape. With winners to be announced on April 24, this editorial rundown captures what industry leaders believe represents the best creativity, purpose, […]

Business News

What Key Signals to Watch in Upwork’s Q1 2025 Results?

April 16, 2025 Business Desk

Upwork, a global leader in digital work marketplaces, will release its Q1 2025 financial results on Monday, May 5, 2025, after the U.S. market closes. The company will host a live Q&A webcast at 2:00 p.m. PT (5:00 p.m. ET) to walk through the quarter’s performance and address analyst questions. As businesses navigate new hybrid […]

Advertising

WPP & L’Oréal Launch New Influencer Powerhouse

April 16, 2025 Business Desk

WPP has clinched the influencer marketing portfolio for L’Oréal Australia & New Zealand (ANZ), consolidating all 32 of the beauty giant’s brands, including Maybelline, CeraVe, La Roche-Posay, Kiehl’s, YSL, and Lancôme, under one unified creative and media advocacy umbrella. The win marks the official launch of WPP Beauty Tech Labs, a bespoke unit engineered to […]

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