Danish Ejaz
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The Boycott That Echoed – How Pakistan’s Consumer Backlash Reshaped the Brandscape
Danish Ejaz
May 17, 2025
In late 2023, as conflict escalated in Gaza, a new reaction emerged on Pakistani social media: boycott lists. Initially shared […]
How should M&A at Jazz react to PTCL’s acquisition of Telenor?
Danish Ejaz
May 1, 2025
In last week’s story about Jazz hiring GroupM, Madzine predicted that telecom companies will invest in either building, acquiring, or […]
VML Czechia reimagines the iconic Have a Break message for 2025
Danish Ejaz
April 11, 2025
The new Kit Kat Phone Break campaign from WPP’s VML Czechia fun at our addiction to screens. The idea is […]
AI Influencer Shabnam Xai: A New Era in Digital Engagement
Danish Ejaz
July 29, 2024
In today’s rapidly evolving digital landscape, the introduction of Shabnam Xai, the first AI influencer, marks a significant milestone. While […]