Sunday, May 31 2026
October Target Set for PIA Privatization and Growth

October Target Set for PIA Privatization and Growth

Web Desk

Federal Minister for Defense Khawaja Asif stated that the Pakistan International Airlines (PIA) privatization process is expected to be finalized […]

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How AI Enhances Ad Agencies: Creative Growth and Job Safety

How AI Enhances Ad Agencies: Creative Growth and Job Safety

Web Desk

As artificial intelligence (AI) continues to advance, advertising agencies are assessing the impact on jobs and industry practices. While AI […]

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AI in the C-Suite: A New Era of Business Leadership

AI in the C-Suite: A New Era of Business Leadership

Web Desk

As artificial intelligence (AI) continues to advance at an unprecedented pace, the idea of AI taking on leadership roles within […]

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Mobile Apps Lead Retail to New Heights in 2024

Mobile Apps Lead Retail to New Heights in 2024

Web Desk

As the digital landscape continues to evolve, mobile apps are playing an increasingly pivotal role in reshaping how consumers shop, […]

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Inflation Drops To The First Single Digit Unit

Pakistan’s Inflation Drops To The First Single Digit Unit

Web Desk

The latest inflation figure comes after the State Bank of Pakistan (SBP) reduced the key policy rate by 100 basis […]

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Pakistan's Trade Gap Narrows, Exports See Strong Growth

Pakistan’s Trade Gap Narrows, Exports See Strong Growth

Web Desk

According to data released by the Pakistan Bureau of Statistics (PBS) on Tuesday, Pakistan’s trade deficit has marginally reduced to […]

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FPCCI Rejects New Tax Hikes, Calls for Reform and Fairness

FPCCI Rejects New Tax Hikes, Calls for Reform and Fairness

Web Desk

Atif Ikram Sheikh, President of the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), has firmly expressed the organization’s […]

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Global Growth Fueled By Remittances From Middle East

Global Growth Fueled By Remittances From Middle East

Web Desk

The Middle East and North Africa as a Hub for Skilled Migration In recent years, the Middle East and North […]

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Fiscal Reforms Drive Economic Growth for Pakistan in FY25

Fiscal Reforms Drive Economic Growth for Pakistan in FY25

Web Desk

Following a challenging Fiscal Year 2023-24 (FY24), which saw an average inflation rate of 23.4%, there was hope that the […]

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Textile-Leaders-Call-For-Govt-Action-On-Export-Growth

Textile Leaders Call For Govt Action On Export Growth

Web Desk

The textile and leather industries in Pakistan have highlighted key challenges such as high electricity tariffs, unsustainable taxation, and a […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]