Web Desk
Consumer Beauty’s Evolution: Brands Embrace New Expectations
As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for […]
Personalized Marketing: A Key to Restaurant Industry Growth
As marketing budgets of the restaurant industry expand from about 8% to nearly 20% the focus is shifting from mere […]
Electricity Costs Ease Due To Energy Reforms And Subsidies
The first quarter of the current fiscal year has been notably eventful for Pakistan’s electricity sector. From a significant rise […]
EV Revolution: Pakistanis Excited for Homegrown Model, Launching in December
Pakistan’s first domestically manufactured four-wheeled electric vehicle (EV) is scheduled for market launch in December, as revealed during a recent […]
Digital Marketing: The Ultimate Guide for Small Biz Triumph
In today’s digital age, small businesses face numerous challenges when it comes to digital marketing. Despite the potential for significant […]
Gen Z Leads Shift to Social Media for Authentic Reviews
According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]
Telecom Licensees Must Adopt New PTA Accounting Standards
The Pakistan Telecommunication Authority (PTA) has proposed the “Accounting Separation (1st Amendment) Regulations, 2024,” aimed at enhancing financial transparency among […]
Dollar Stores Focus on Value Amid Shifts in Spending Patterns
As economic pressures mount, dollar store retailers are experiencing shifts in consumer behavior, with lower-income households increasingly turning to credit […]
WTO Stresses Need for Open Trade and Strong Domestic Policy
GENEVA — The World Trade Organization (WTO) emphasized on Monday that open trade alone is insufficient to bridge the economic […]
EasypaisaKarobar: A New Era in Retail Financial Solutions
Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking […]















