Sunday, May 31 2026
Beauty's Evolution: Brands Embrace New Consumer Expectations

Consumer Beauty’s Evolution: Brands Embrace New Expectations

Web Desk

As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for […]

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Personalized Marketing: A Key to Restaurant Industry Growth

Personalized Marketing: A Key to Restaurant Industry Growth

Web Desk

As marketing budgets of the restaurant industry expand from about 8% to nearly 20% the focus is shifting from mere […]

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Electricity-Costs-Ease Due To Energy Reforms And Subsidies

Electricity Costs Ease Due To Energy Reforms And Subsidies

Web Desk

The first quarter of the current fiscal year has been notably eventful for Pakistan’s electricity sector. From a significant rise […]

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Pakistanis Excited For First Homegrown EV Launches in December

EV Revolution: Pakistanis Excited for Homegrown Model, Launching in December

Web Desk

Pakistan’s first domestically manufactured four-wheeled electric vehicle (EV) is scheduled for market launch in December, as revealed during a recent […]

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Digital Marketing: The Ultimate Guide for Small Biz Triumph

Digital Marketing: The Ultimate Guide for Small Biz Triumph

Web Desk

In today’s digital age, small businesses face numerous challenges when it comes to digital marketing. Despite the potential for significant […]

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Gen Z Leads Shift to Social Media for Authentic Reviews

Gen Z Leads Shift to Social Media for Authentic Reviews

Web Desk

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]

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Telecom Licensees Must Adopt New PTA Accounting Standards

Telecom Licensees Must Adopt New PTA Accounting Standards

Web Desk

The Pakistan Telecommunication Authority (PTA) has proposed the “Accounting Separation (1st Amendment) Regulations, 2024,” aimed at enhancing financial transparency among […]

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Dollar Stores Focus on Value Amid Shifts in Spending Patterns

Dollar Stores Focus on Value Amid Shifts in Spending Patterns

Web Desk

As economic pressures mount, dollar store retailers are experiencing shifts in consumer behavior, with lower-income households increasingly turning to credit […]

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WTO Highlights Need for Broader Approach to Address Economic Inequality

WTO Stresses Need for Open Trade and Strong Domestic Policy

Web Desk

GENEVA — The World Trade Organization (WTO) emphasized on Monday that open trade alone is insufficient to bridge the economic […]

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EasypaisaKarobar: A New Era in Retail Financial Solutions

EasypaisaKarobar: A New Era in Retail Financial Solutions

Web Desk

Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]