Friday, April 24 2026
PBC Urges Policy Stability to Secure Export Growth

PBC Urges Policy Stability to Secure Export Growth

Web Desk

Revoking EFS Could Harm Pakistan’s Exports & Economy The Pakistan Business Council (PBC) has warned that revoking the Export Facilitation […]

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China Turns to AI for Elder Care & Economic Growth

China Turns to AI for Elder Care & Economic Growth

Web Desk

Technology to Drive Elderly & Social Care Innovation As China’s population continues to decline, with over 310 million people aged […]

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The Psychology of Physics-Based Games and Their Appeal

Web Desk

1. Introduction to the Psychology of Physics-Based Games Physics-based gameplay is a genre where players interact with virtual environments governed […]

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SpaceX Starship Fails In Second Test Flight Of 2025

SpaceX Starship Fails In Second Test Flight Of 2025

Web Desk

Second Consecutive Failure Challenges SpaceX’s Space Exploration Plans SpaceX’s Starship spacecraft exploded in space for the second time this year, […]

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Rise of Intelligent Machines AI's New Battleground.jpg

Rise of Intelligent Machines: AI’s New Battleground

Web Desk

AI Revolution Sparks Innovation and Global Power Race The rapid advancement of Artificial Intelligence (AI) has ushered in a new […]

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Energy Reforms Cut Circular Debt Buildup In FY25

Energy Reforms Cut Circular Debt Buildup In FY25

Web Desk

Tariff Adjustments and Distribution Reforms Show Positive Impact Pakistan’s power sector circular debt accumulation has significantly slowed down in the […]

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Will PTA's New Policy Boost Pakistan's Broadband Future?

Will PTA’s New Policy Boost Pakistan’s Broadband Future?

Web Desk

Industry Body Advocates Technology-Neutral Framework to Boost Internet Growth The Wireless Internet Service Providers Association of Pakistan (WISPAP) has submitted […]

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The Ancient Roots of Meditation and Modern Relaxation Activities

Web Desk

1. Introduction: Tracing the Roots of Relaxation and Meditation Throughout human history, the pursuit of mental calmness and well-being has […]

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How Mythology and Speed Shape Modern Entertainment

Web Desk

In contemporary culture, two seemingly distinct elements—mythology and speed—have become pivotal in shaping the landscape of modern entertainment. Mythology, with […]

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Shanghai-Man-Falls-Victim-to-AI-Romance-Fraud

Shanghai Man Falls Victim to “AI Romance Fraud”

Web Desk

AI Deepfake Technology Fuels Global Surge in Online Scams A man in Shanghai lost nearly $28,000 (200,000 yuan) after falling […]

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Don’t Miss

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]