Saturday, June 27 2026

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PBC Urges Policy Stability to Secure Export Growth
Business

PBC Urges Policy Stability to Secure Export Growth

Web Desk March 11, 2025

Revoking EFS Could Harm Pakistan’s Exports & Economy The Pakistan Business Council (PBC) has warned that revoking the Export Facilitation […]

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China Turns to AI for Elder Care & Economic Growth
Fintech

China Turns to AI for Elder Care & Economic Growth

Web Desk March 10, 2025

Technology to Drive Elderly & Social Care Innovation As China’s population continues to decline, with over 310 million people aged […]

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Business

The Psychology of Physics-Based Games and Their Appeal

Web Desk March 9, 2025

1. Introduction to the Psychology of Physics-Based Games Physics-based gameplay is a genre where players interact with virtual environments governed […]

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SpaceX Starship Fails In Second Test Flight Of 2025
Business

SpaceX Starship Fails In Second Test Flight Of 2025

Web Desk March 7, 2025

Second Consecutive Failure Challenges SpaceX’s Space Exploration Plans SpaceX’s Starship spacecraft exploded in space for the second time this year, […]

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Rise of Intelligent Machines AI's New Battleground.jpg
Fintech

Rise of Intelligent Machines: AI’s New Battleground

Web Desk March 7, 2025

AI Revolution Sparks Innovation and Global Power Race The rapid advancement of Artificial Intelligence (AI) has ushered in a new […]

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Energy Reforms Cut Circular Debt Buildup In FY25
Business

Energy Reforms Cut Circular Debt Buildup In FY25

Web Desk March 4, 2025

Tariff Adjustments and Distribution Reforms Show Positive Impact Pakistan’s power sector circular debt accumulation has significantly slowed down in the […]

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Will PTA's New Policy Boost Pakistan's Broadband Future?
Fintech

Will PTA’s New Policy Boost Pakistan’s Broadband Future?

Web Desk March 4, 2025

Industry Body Advocates Technology-Neutral Framework to Boost Internet Growth The Wireless Internet Service Providers Association of Pakistan (WISPAP) has submitted […]

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Business

The Ancient Roots of Meditation and Modern Relaxation Activities

Web Desk March 3, 2025

1. Introduction: Tracing the Roots of Relaxation and Meditation Throughout human history, the pursuit of mental calmness and well-being has […]

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Business

How Mythology and Speed Shape Modern Entertainment

Web Desk February 28, 2025

In contemporary culture, two seemingly distinct elements—mythology and speed—have become pivotal in shaping the landscape of modern entertainment. Mythology, with […]

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Shanghai-Man-Falls-Victim-to-AI-Romance-Fraud
Fintech

Shanghai Man Falls Victim to “AI Romance Fraud”

Web Desk February 27, 2025

AI Deepfake Technology Fuels Global Surge in Online Scams A man in Shanghai lost nearly $28,000 (200,000 yuan) after falling […]

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Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

May 19, 2026 Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]
AdvertisingBusiness

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

May 19, 2026 Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]
AdvertisingOpinions

Branding During The Time of Conflict

May 8, 2026 Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]
AdvertisingBrands

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

April 15, 2026 Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]
BusinessFintech

Pakistan Opens Door to Crypto, With Both Eyes Open

April 15, 2026 Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]
Ad SurgeryAdvertising

Jahan Khwab, Wahan HBL And You Can Actually Believe It

April 7, 2026 Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]