Brands
1 Million Players Return to Ponos’ Battle Cats with Growth
Ponos, alongside creative partner RGA, successfully revived the mobile game “The Battle Cats,” once considered too intricate, by driving triple-digit […]
New AI Tools Help Brands Thrive on Pinterest
Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]
Stagwell Selected to Lead Adobe’s Creative and Social Impact
Adobe has selected Stagwell as its global lead for creative campaigns and social content within its Digital Media (DMe) division. […]
Engro and Amreli: Innovative Responses to Economic Pressures
Pakistan’s top-listed companies have been compelled to downsize in response to increasing tax rates and escalating operational costs over the […]
What Shoppers Value Most from Brands in 2024
As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]
How Social Media Shapes Brand Recovery in Asia
A recent study conducted by media intelligence provider Carma has shed light on the influence of social media in fuelling […]
Consumer Beauty’s Evolution: Brands Embrace New Expectations
As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for […]
Gen Z Leads Shift to Social Media for Authentic Reviews
According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]
EasypaisaKarobar: A New Era in Retail Financial Solutions
Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking […]
October Target Set for PIA Privatization and Growth
Federal Minister for Defense Khawaja Asif stated that the Pakistan International Airlines (PIA) privatization process is expected to be finalized […]













