Thursday, January 22 2026
1 Million Players Return to Ponos’ Battle Cats with Growth

1 Million Players Return to Ponos’ Battle Cats with Growth

Web Desk

Ponos, alongside creative partner RGA, successfully revived the mobile game “The Battle Cats,” once considered too intricate, by driving triple-digit […]

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New AI Tools Help Brands Thrive on Pinterest

New AI Tools Help Brands Thrive on Pinterest

Web Desk

Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]

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Stagwell Selected to Lead Adobe’s Creative and Social Impact

Stagwell Selected to Lead Adobe’s Creative and Social Impact

Web Desk

Adobe has selected Stagwell as its global lead for creative campaigns and social content within its Digital Media (DMe) division. […]

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Engro and Amreli Innovative Responses to Economic Pressures

Engro and Amreli: Innovative Responses to Economic Pressures

Web Desk

Pakistan’s top-listed companies have been compelled to downsize in response to increasing tax rates and escalating operational costs over the […]

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What Shoppers Value Most from Brands in 2024

What Shoppers Value Most from Brands in 2024

Web Desk

As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]

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How Social Media Shapes Brand Recovery in Asia

How Social Media Shapes Brand Recovery in Asia

Nizam Khaskheli

A recent study conducted by media intelligence provider Carma has shed light on the influence of social media in fuelling […]

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Beauty's Evolution: Brands Embrace New Consumer Expectations

Consumer Beauty’s Evolution: Brands Embrace New Expectations

Web Desk

As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for […]

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Gen Z Leads Shift to Social Media for Authentic Reviews

Gen Z Leads Shift to Social Media for Authentic Reviews

Web Desk

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]

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EasypaisaKarobar: A New Era in Retail Financial Solutions

EasypaisaKarobar: A New Era in Retail Financial Solutions

Web Desk

Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking […]

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October Target Set for PIA Privatization and Growth

October Target Set for PIA Privatization and Growth

Web Desk

Federal Minister for Defense Khawaja Asif stated that the Pakistan International Airlines (PIA) privatization process is expected to be finalized […]

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Don’t Miss

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]

strategy

Has Unilever’s new CEO confused tactics for strategy?

Editorial

Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the cart before the horse. Let’s put this “social-first” nonsense to bed. Starting with a conclusion before conducting robust research and formulating objectives is bush league. The notion that a “social-first” approach is the silver bullet […]

PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also took over Pakistani operations from SnackVideo, the short-form online video platform owned by Singaporean internet company Joyo Technology Pte. Ltd. This was reflected in the offer made to Pakistani advertisers for PSL 9 in 2024. […]