Tuesday, March 10 2026
1 Million Players Return to Ponos’ Battle Cats with Growth

1 Million Players Return to Ponos’ Battle Cats with Growth

Web Desk

Ponos, alongside creative partner RGA, successfully revived the mobile game “The Battle Cats,” once considered too intricate, by driving triple-digit […]

Read More 0 25
New AI Tools Help Brands Thrive on Pinterest

New AI Tools Help Brands Thrive on Pinterest

Web Desk

Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]

Read More 0 14
Stagwell Selected to Lead Adobe’s Creative and Social Impact

Stagwell Selected to Lead Adobe’s Creative and Social Impact

Web Desk

Adobe has selected Stagwell as its global lead for creative campaigns and social content within its Digital Media (DMe) division. […]

Read More 0 34
Engro and Amreli Innovative Responses to Economic Pressures

Engro and Amreli: Innovative Responses to Economic Pressures

Web Desk

Pakistan’s top-listed companies have been compelled to downsize in response to increasing tax rates and escalating operational costs over the […]

Read More 0 41
What Shoppers Value Most from Brands in 2024

What Shoppers Value Most from Brands in 2024

Web Desk

As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]

Read More 0 22
How Social Media Shapes Brand Recovery in Asia

How Social Media Shapes Brand Recovery in Asia

Nizam Khaskheli

A recent study conducted by media intelligence provider Carma has shed light on the influence of social media in fuelling […]

Read More 0 20
Beauty's Evolution: Brands Embrace New Consumer Expectations

Consumer Beauty’s Evolution: Brands Embrace New Expectations

Web Desk

As rapid solutions reshape beauty standards, Tanya Malik of Quantum raises critical questions about whether brands are truly prepared for […]

Read More 0 13
Gen Z Leads Shift to Social Media for Authentic Reviews

Gen Z Leads Shift to Social Media for Authentic Reviews

Web Desk

According to recent findings, concerns over fake product reviews are prompting consumers to turn to social media for more trustworthy […]

Read More 0 27
EasypaisaKarobar: A New Era in Retail Financial Solutions

EasypaisaKarobar: A New Era in Retail Financial Solutions

Web Desk

Easypaisa has introduced its groundbreaking platform, EasypaisaKarobar, aimed at addressing the financial needs of two million retail merchants nationwide, marking […]

Read More 0 21
October Target Set for PIA Privatization and Growth

October Target Set for PIA Privatization and Growth

Web Desk

Federal Minister for Defense Khawaja Asif stated that the Pakistan International Airlines (PIA) privatization process is expected to be finalized […]

Read More 0 13
1 2 3
WIDGETS ON SIDE PANEL

Don’t Miss

Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]

Why Basant is Pakistan’s Most Undervalued Asset

Danish Ejaz

Let’s stop calling Basant a “festival.” Calling it a festival puts it in the same category as a school funfair. Basant is not just a festival; it is a micro-economy. It is a tourism engine. And for an advertiser like me, it is perhaps the single most potent organic “Brand Pakistan” campaign we have, and […]

China vs Giants The New Big Leap in Quantum Technology

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]