Friday, April 24 2026
Pakistan’s Brain Drain And Its Prospects

Pakistan’s Brain Drain And Its Prospects

Web Desk

Pakistan has been grappling with a significant brain drain in recent years, with many skilled professionals leaving the country. This […]

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Leaders Unite at CIO Roundtable 2024 for Digital Growth

Leaders Unite at Digital Leaders CIO Roundtable 2024 for Growth

Web Desk

Karachi, December 14, 2024 — Organized by Digital Leaders, the CIO Roundtable 2024 brought together Pakistan’s leading Chief Information Officers […]

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Australia’s New Law Targets Social Media Risks for Youth

Australia’s New Law Targets Social Media Risks for Youth

Web Desk

The Australian government has introduced legislation to prohibit children under 16 from accessing social media platforms, marking a significant step […]

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The Magic Of Catvertising In Modern Advertising

The Magic Of Catvertising In Modern Advertising

Nizam Khaskheli

In the ever-evolving landscape of marketing, one unexpected trend has left an indelible pawprint on the industry: Catvertising. Born from […]

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PPRA Rules Overhaul Planned with World Bank's Expert Advice

PPRA Rules Overhaul Planned with World Bank’s Expert Advice

Web Desk

The federal government of Pakistan is preparing to revamp the Public Procurement Regulatory Authority (PPRA) Rules, following the recommendations of […]

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How AI Is Shaping New Career Paths in Advertising

How AI Is Shaping New Career Paths in Advertising

Web Desk

As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry […]

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Blockchain Unleashed A New Era for Multiple Sectors

Blockchain Unleashed: A New Era for Multiple Sectors

Web Desk

In recent years, blockchain technology has transcended its association with cryptocurrencies, emerging as a transformative force across various sectors. This […]

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Gen Z Leads Social Media Growth Across Key Platforms

Gen Z Leads Social Media Growth Across Key Platforms

Web Desk

Social media use is growing across all generations, but none more so than Gen Z. In 2024, Gen Z’s social […]

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Strategic Growth with Remote Research and Development

Strategic Growth with Remote Research and Development

Nizam Khaskheli

In an era where remote work has become the norm, the landscape of Research and Development (R&D) is undergoing a […]

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Online Safety for Seniors: How to Avoid Digital Scams

Online Safety for Seniors: How to Avoid Digital Scams

Nizam Khaskheli

In today’s fast-paced digital world, using technology has become second nature for many. From checking emails to booking flights, these […]

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Don’t Miss

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]