Thursday, January 22 2026
FDI Growth in Pakistan What’s Behind the Numbers

FDI Growth in Pakistan: What’s Behind the Numbers?

Web Desk

Pakistan’s foreign direct investment (FDI) saw a 41% year-on-year increase in the first eight months of FY25, reaching $1.618 billion. […]

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Pakistan’s Trade & CA Trends Show a New Growth

Pakistan’s Trade & CA Trends Show a New Growth

Web Desk

Pakistan’s current account saw a near balance in February, posting a minimal deficit of $12 million, a sharp improvement from […]

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Pakistan’s Media & Advertising Evolved in Ramadan 2024

Pakistan’s Media & Advertising Evolve for a Dynamic 2024

Nizam Khaskheli

The Pakistani media and advertising industry is on the brink of significant transformation, driven by rapid digitalization, evolving consumer behaviour, […]

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UAE Introduces New Business Opportunities Visa for Investors

UAE Introduces New Business Opportunities Visa for Investors

Business Desk

New Residency Visas Enhance UAE’s Global Business & Sustainability Goals The United Arab Emirates (UAE) has launched two distinct visa […]

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Pakistan’s Finance Minister Has No Time To Lose

Pakistan’s Finance Minister Has No Time To Lose

Web Desk

Pakistan’s Finance Minister Faces a Race Against Time to Deliver Economic Reforms When Muhammad Aurangzeb was appointed Pakistan’s Federal Minister […]

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Solar Power In Pakistan: A Growing Challenge?

Solar Power In Pakistan: A Growing Challenge?

Web Desk

Balancing Renewable Growth with Grid Stability & Policy Reforms Solar energy has transitioned from an alternative to a mainstream energy […]

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Pakistan Chip Race

Pakistan Eyes Tech Growth with Semiconductor Policy

Web Desk

Pakistan Introduces First Semiconductor Policy to Enter Global Chip Race Pakistan is taking a bold step toward digital sovereignty with […]

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Is AI In HR Pakistan’s Next Big Workplace Revolution?

Is AI In HR Pakistan’s Next Big Workplace Revolution?

Web Desk

As artificial intelligence continues to reshape industries globally, a crucial question emerges: How is AI transforming Pakistan’s human resources landscape, […]

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Pakistan’s Brain Drain And Its Prospects

Pakistan’s Brain Drain And Its Prospects

Web Desk

Pakistan has been grappling with a significant brain drain in recent years, with many skilled professionals leaving the country. This […]

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Leaders Unite at CIO Roundtable 2024 for Digital Growth

Leaders Unite at Digital Leaders CIO Roundtable 2024 for Growth

Web Desk

Karachi, December 14, 2024 — Organized by Digital Leaders, the CIO Roundtable 2024 brought together Pakistan’s leading Chief Information Officers […]

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Don’t Miss

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]

strategy

Has Unilever’s new CEO confused tactics for strategy?

Editorial

Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the cart before the horse. Let’s put this “social-first” nonsense to bed. Starting with a conclusion before conducting robust research and formulating objectives is bush league. The notion that a “social-first” approach is the silver bullet […]

PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also took over Pakistani operations from SnackVideo, the short-form online video platform owned by Singaporean internet company Joyo Technology Pte. Ltd. This was reflected in the offer made to Pakistani advertisers for PSL 9 in 2024. […]