Tuesday, March 10 2026
Leaders Unite at CIO Roundtable 2024 for Digital Growth

Leaders Unite at Digital Leaders CIO Roundtable 2024 for Growth

Web Desk

Karachi, December 14, 2024 — Organized by Digital Leaders, the CIO Roundtable 2024 brought together Pakistan’s leading Chief Information Officers […]

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Australia’s New Law Targets Social Media Risks for Youth

Australia’s New Law Targets Social Media Risks for Youth

Web Desk

The Australian government has introduced legislation to prohibit children under 16 from accessing social media platforms, marking a significant step […]

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The Magic Of Catvertising In Modern Advertising

The Magic Of Catvertising In Modern Advertising

Nizam Khaskheli

In the ever-evolving landscape of marketing, one unexpected trend has left an indelible pawprint on the industry: Catvertising. Born from […]

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PPRA Rules Overhaul Planned with World Bank's Expert Advice

PPRA Rules Overhaul Planned with World Bank’s Expert Advice

Web Desk

The federal government of Pakistan is preparing to revamp the Public Procurement Regulatory Authority (PPRA) Rules, following the recommendations of […]

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How AI Is Shaping New Career Paths in Advertising

How AI Is Shaping New Career Paths in Advertising

Web Desk

As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry […]

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Blockchain Unleashed A New Era for Multiple Sectors

Blockchain Unleashed: A New Era for Multiple Sectors

Web Desk

In recent years, blockchain technology has transcended its association with cryptocurrencies, emerging as a transformative force across various sectors. This […]

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Gen Z Leads Social Media Growth Across Key Platforms

Gen Z Leads Social Media Growth Across Key Platforms

Web Desk

Social media use is growing across all generations, but none more so than Gen Z. In 2024, Gen Z’s social […]

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Strategic Growth with Remote Research and Development

Strategic Growth with Remote Research and Development

Nizam Khaskheli

In an era where remote work has become the norm, the landscape of Research and Development (R&D) is undergoing a […]

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Online Safety for Seniors: How to Avoid Digital Scams

Online Safety for Seniors: How to Avoid Digital Scams

Nizam Khaskheli

In today’s fast-paced digital world, using technology has become second nature for many. From checking emails to booking flights, these […]

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Mobile Apps Lead Retail to New Heights in 2024

Mobile Apps Lead Retail to New Heights in 2024

Web Desk

As the digital landscape continues to evolve, mobile apps are playing an increasingly pivotal role in reshaping how consumers shop, […]

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Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]

Why Basant is Pakistan’s Most Undervalued Asset

Danish Ejaz

Let’s stop calling Basant a “festival.” Calling it a festival puts it in the same category as a school funfair. Basant is not just a festival; it is a micro-economy. It is a tourism engine. And for an advertiser like me, it is perhaps the single most potent organic “Brand Pakistan” campaign we have, and […]

China vs Giants The New Big Leap in Quantum Technology

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]