Tuesday, April 21 2026
Pakistan’s Brain Drain And Its Prospects

Pakistan’s Brain Drain And Its Prospects

Web Desk

Pakistan has been grappling with a significant brain drain in recent years, with many skilled professionals leaving the country. This […]

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Why AI Makes Creatives More Valuable?

Nizam Khaskheli

A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]

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Starlink Vs Slow Internet: What Is Pakistan's New Path?

Starlink Vs Slow Internet: What Is Pakistan’s New Path?

Nizam Khaskheli

Minister of State for IT, Shaza Fatima, is leading the charge to bring Starlink’s satellite internet to Pakistan, orchestrating meetings […]

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Did Telenor's WOOHOO Campaign Win The Best Worst Campaign?

Did Telenor’s WOOHOO Campaign Win The Best Worst Campaign?

Nizam Khaskheli

Every year, the marketing world holds its breath to see which campaign will earn the dubious honour of being the […]

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Commodity Trends Steady Growth in Oil and Metals Markets

Commodity Trends: Steady Growth in Oil and Metals Markets

Web Desk

The commodity markets in 2017 saw notable fluctuations across various sectors, reflecting the complex interplay of global demand, supply conditions, […]

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SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]

Pakistan’s Brand Loyalty Index Study

M. Ruhayl Rehmani

Pakistan has no official Brand Loyalty Index. No YouGov BrandIndex. No Kantar BrandZ Pakistan edition. No nationally published, annually updated instrument that tells marketers which brands are actually winning repeat purchase, emotional attachment, and switching resistance across the country’s 240 million consumers. What exists instead is a fragmented picture assembled from a Nielsen consumer survey […]

Finmoney

Fintech Groups Compete To Build Global Platforms For Migrant Finance

Web Desk

As remittances approach $1tn annually, digital payment companies are expanding beyond transfers into cross-border financial ecosystems. Global remittances have quietly become one of the largest financial flows in the world. Each year, migrant workers send hundreds of billions of dollars to families and communities across developing economies. According to migration and financial market data, global […]

Ai image of people celebrating Basant and are happy

Basant in Lahore: Satisfaction, Participation, Spend Survey Report

Kashif Hafeez

The Majority of Lahoris Express Satisfaction with the Punjab Government’s Safety Measures During Basant this year Most Lahore residents expressed satisfaction with the Punjab Government’s safety and security measures implemented during the Basant celebrations, held from 6th February to late into the night on 8th February. According to a telephonic survey conducted by PulseConsultant, around […]