Nizam Khaskheli
Omnicom, WPP are leading digital transformation services providers: Forrester
Nizam Khaskheli April 15, 2025 Omnicom and WPP are the only advertising industry groups listed among the 35 most notable providers in the Forrester Digital […]
IG Square wins Nishat Group media review for Chery in Pakistan
Nizam Khaskheli April 14, 2025 Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency […]
Gaming Startups Get Rs2.5B in New Support
Nizam Khaskheli April 14, 2025 Pakistan’s online gaming industry is witnessing exponential growth and is poised to reach 45 million users by the end of […]
Structural Decline in Jobs: Can We Fix It Now?
Nizam Khaskheli April 14, 2025 Pakistan stands at a demographic crossroads. Over half of its 241 million population is under the age of 19, yet […]
GroupM, Google partner for intelligence with geospatial data
Nizam Khaskheli April 14, 2025 GroupM has been appointed Google’s advertising industry launch partner for the population dynamics foundation model (PDFM). By integrating geospatial data […]
WPP featured in Thomas Kurian’s keynote at Google Cloud Next
Nizam Khaskheli April 10, 2025 This week at Google Cloud Next, WPP was mentioned in Thomas Kurian’s keynote on revolutionising AI-powered marketing solutions. WPP Open, […]
72andSunny wins CarMax creative AOR account
Nizam Khaskheli April 10, 2025 CarMax, the nation’s largest retailer of used cars, has just appointed 72andSunny Los Angeles as its creative agency of record. […]
PIA Returns to Profit After 21 Years of Losses
Nizam Khaskheli April 9, 2025 In a major financial turnaround, Pakistan International Airlines (PIA) has reported its first annual net profit in 21 years, achieving […]
WPP claims top honours on the WARC Creative 100 for third consecutive year
Nizam Khaskheli April 9, 2025 WPP has been recognised as the most creative company on WARC’s 2025 Creative 100 List, marking the third year in […]
Why did WPP acquire InfoSum?
Nizam Khaskheli April 6, 2025 We’re bullish on the WPP thesis on acquisitions. InfoSum’s global data network represents hundreds of billions of data signals across […]
