Monday, January 12 2026

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The […]

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PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also […]

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Z2C

Z2C-backed Begin secured PSL X streaming rights from Z2C-backed Walee

Nizam Khaskheli

Fifteen months ago, Z2C-backed Walee secured digital streaming rights for the Pakistan Super League. According to the advertising pitch deck […]

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Pakistan’s Media & Advertising Evolved in Ramadan 2024

Pakistan’s Media & Advertising Evolve for a Dynamic 2024

Nizam Khaskheli

The Pakistani media and advertising industry is on the brink of significant transformation, driven by rapid digitalization, evolving consumer behaviour, […]

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China vs Giants The New Big Leap in Quantum Technology

China vs Giants:  The New Big Leap in Quantum Technology

Nizam Khaskheli

The Next Quantum Leap: China’s Zuchongzhi-3 Reshapes the Race China has made a significant breakthrough in quantum computing with the […]

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The Best of Marketing Effie Awards 2025 Finalists

The Best of Marketing: Effie Awards 2025 Finalists

Nizam Khaskheli

The Effie Awards Pakistan has officially announced its finalists for 2025, recognizing the most effective marketing campaigns that have made […]

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Will OMI make Humans Stupid

Will Omi Make Humans Stupid?

Nizam Khaskheli

In the evolving field of AI wearables, Omi AI and the Humane AI Pin promise to change our tech interactions. Omi AI is a mind-reading assistant for daily use, while the Humane AI Pin offers a screenless, voice-activated experience. As excitement builds, experts express concerns about their impact on creativity and critical thinking. Will these innovations enhance our lives or hinder our natural abilities? Explore the world of AI wearables and the potential benefits and challenges they present.

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Why AI Makes Creatives More Valuable?

Why AI Makes Creatives More Valuable?

Nizam Khaskheli

A powerful transformation is underway in the rapidly evolving landscape of digital advertising. As we approach 2025, the synergy between […]

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Starlink Vs Slow Internet: What Is Pakistan's New Path?

Starlink Vs Slow Internet: What Is Pakistan’s New Path?

Nizam Khaskheli

Minister of State for IT, Shaza Fatima, is leading the charge to bring Starlink’s satellite internet to Pakistan, orchestrating meetings […]

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Did Telenor's WOOHOO Campaign Win The Best Worst Campaign?

Did Telenor’s WOOHOO Campaign Win The Best Worst Campaign?

Nizam Khaskheli

Every year, the marketing world holds its breath to see which campaign will earn the dubious honour of being the […]

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Don’t Miss

Which country will be America’s next China?

Nizam Khaskheli

Which country will adopt the $440 billion per year business of making cheap products and sending them to America? The news suggests maybe it’ll be India, but it could also be Mexico or Vietnam. Ryan Peason is bullish on Vietnam, highlighting its internal river network as a cheap natural infrastructure advantage. He also mentioned India […]

Pakistan’s Leading PR Agencies This Year

Web Desk

In the fast-paced world of media and public perception, public relations (PR) agencies play a pivotal role in crafting brand stories, managing reputations, and navigating crises. For Q1 2025, Madzine proudly presents a data-driven snapshot of Pakistan’s Top 10 PR Agencies, ranked based on the number of full-time employees (FTEs) listed on LinkedIn. This exclusive […]

The Unserious Revolution of Pakistani Internet Culture - Madzine

The Unserious Revolution of Pakistani Internet Culture

Editorial

In a world where actual war looms, memes, not missiles, are firing the first shots. As India threatens to suspend the Indus Waters Treaty and tensions with Pakistan simmer to a digital boil, Gen Z across the subcontinent is picking up the only weapons they know best: Wi-Fi and gallows humour. While old-world diplomacy retreats […]

agency

Earnings reports 2024 – which agency network won Asia?

Editorial

As Trump’s tariffs cause agency stock prices to plunge, it’s worth seeing which groups will be most impacted based on how vested their interests are in Asia. When comparing 2024 to 2023, here’s how the major advertising agency groups performed in Asia. WPP:revenue grew 0% at $3.35 billion.Via the market cap, the agency stock trades […]

strategy

Has Unilever’s new CEO confused tactics for strategy?

Editorial

Tactical media choices should be predicated on a well-defined strategy, not the other way around. Anything less is putting the cart before the horse. Let’s put this “social-first” nonsense to bed. Starting with a conclusion before conducting robust research and formulating objectives is bush league. The notion that a “social-first” approach is the silver bullet […]

PSL 2025

Without SnackVideo, should advertisers consider Walee’s PSL package?

Nizam Khaskheli

Within a week of Walee acquiring digital streaming rights for the Pakistan Super League (PSL), the creator economy ecosystem also took over Pakistani operations from SnackVideo, the short-form online video platform owned by Singaporean internet company Joyo Technology Pte. Ltd. This was reflected in the offer made to Pakistani advertisers for PSL 9 in 2024. […]