Tuesday, April 15 2025
Remittances Soar to Historic High in March-2025

Remittances Soar to Historic High in March 2025

Web Desk

Pakistan’s inward remittances reached an all-time high of $4.1 billion in March 2025, shattering previous records and defying industry forecasts. […]

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IG Square wins Nishat Group media review for Chery’s electric and hybrid SUVs in Pakistan - Madzine

IG Square wins Nishat Group media review for Chery in Pakistan

Web Desk

Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency […]

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Which Dongfeng Box is the Real One? (Madzine)

Which Dongfeng Box is the Real One?

Web Desk

In a dramatic twist for Pakistan’s electric vehicle (EV) market, two rival companies have launched the same Chinese electric car […]

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SBP Raises Target as Remittances Surge in FY25 - Madzine

SBP Raises Target as Remittances Surge in FY25

Web Desk

Overseas Pakistanis send record-breaking $4.05 billion in March, pushing SBP to raise remittance target for FY25. In a major boost […]

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GroupM Pakistan

GroupM Pakistan 2025 internship deadline approaching

Web Desk

GroupM Pakistan, the #1 media agency in the country, is taking applicants for it’s 2025 summer internship. Backed by WPP, […]

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PR Newswire

PR Newswire is guaranteeing placements on The Straits Times

Web Desk

PR Newswire has had a significant enhancement to it’s media network. They now offer guaranteed media placements on both The […]

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Upstream

Upstream wins Sabre digital account in Pakistan

Web Desk

Upstream, an advertising agency co-founded by Alice Peter Bhagtaney and Saad Yousuf Soomro, has been awarded the digital agency of […]

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Textile and IT Exports Power Pakistan’s Growth - Madzine

How did Pakistan go from $1.73 billion deficit to $691 million surplus?

Web Desk

According to SBP data, Pakistan recorded a current account surplus of $691 million during the first eight months of FY25, […]

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McCann

McCann loses Shayne Millington and Suresh Raj

Web Desk

McCann New York is undergoing a major restructuring, and it’s not just about the agency’s creative department. The changes are […]

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Dentsu appointed global integrated marketing partner for 3rd Angry Birds movie - Madzine

Dentsu appointed global integrated marketing partner for 3rd Angry Birds movie

Web Desk

Japanese international advertising and public relations joint stock company Dentsu has been tasked to lead global integrated marketing for the […]

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Don’t Miss

Remittances Soar to Historic High in March-2025

Remittances Soar to Historic High in March 2025

Web Desk

Pakistan’s inward remittances reached an all-time high of $4.1 billion in March 2025, shattering previous records and defying industry forecasts. The surge marks a 26% jump over the earlier high of $3.2 billion recorded in May 2024, and more than double the country’s five-year average. The leap took market analysts and treasury desks by surprise. […]

Savills Wealth Index Ranks UAE at the Top - Madzine

Savills Wealth Index Ranks UAE at the Top

Business Desk

Dubai and Abu Dhabi are fast emerging as the top global destinations for high-net-worth individuals (HNWIs) and international corporations. According to real estate consultancy Savills, the UAE’s two powerhouse cities now lead the rankings in both personal and corporate relocation, driven by a unique combination of tax incentives, premium lifestyle offerings, and business-friendly policies. The […]

How Advertising in Space Is No Longer Science Fiction - Madzine

How Advertising in Space Is No Longer Science Fiction?

Advertising Desk

From floating Pepsi cans outside space stations to Tesla’s car orbiting the Earth, space advertising is no longer a sci-fi fantasy, it’s a growing category with serious commercial potential. As billionaires build rockets and influencers send nuggets to the stratosphere, brands are increasingly weighing the ROI of aligning with the cosmos. The question is no […]

Omnicom

Omnicom, WPP are leading digital transformation services providers: Forrester

Editorial

Omnicom and WPP are the only advertising industry groups listed among the 35 most notable providers in the Forrester Digital Transformation Services Landscape, Q2 2025. This comes two years after the British holding company acquired Fēnom Digital. The report notes that the biggest hurdle with digital transformation is aligning tech modernization with people, organization, and […]

IG Square wins Nishat Group media review for Chery’s electric and hybrid SUVs in Pakistan - Madzine

IG Square wins Nishat Group media review for Chery in Pakistan

Web Desk

Nishat Group has concluded the media review for Chery by picking IG Square, the Pakistani affiliate of the UM agency network. The agency won the review against Publicis affiliate Brainchild and WPP owned GroupM Pakistan. The latter is the media agency of record for KIA and BYD under Lucky Motor Corporation and Mega Motor Company […]

Gaming Startups Get Rs2.5B in New Support - Madzine

Gaming Startups Get Rs2.5B in New Support

Nizam Khaskheli

Pakistan’s online gaming industry is witnessing exponential growth and is poised to reach 45 million users by the end of 2025, according to IT Minister Shaza Fatima Khawaja. In a written submission to the National Assembly, the minister emphasized how rising smartphone penetration, digital infrastructure improvements, and a tech-forward youth are driving the surge. Currently, […]