Sunday, May 31 2026

Harnessing AI and Data Analytics in Marine Conservation Efforts

Web Desk

Building upon the foundational understanding of how technological innovations shape marine exploration and fishing, it becomes evident that the integration […]

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Decision For Reliable Gas Supply To Support Exporters

Decision For Reliable Gas Supply To Support Exporters

Web Desk

The Commerce Ministry has approached the Prime Minister, urging a reversal of the federal government’s recent directive to cut gas […]

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Pakistan’s Digital Ad Evolution Targeting New Heights

Pakistan’s Digital Ad Evolution: Targeting New Heights

Web Desk

The landscape of digital advertising in Pakistan has undergone a remarkable transformation over the past decade. From traditional billboards and […]

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ID Bridging: A New Era Beyond Third-Party Cookies

ID Bridging: A New Era Beyond Third-Party Cookies

Web Desk

As ID bridging emerges as a potential successor to third-party cookies, industry stakeholders are grappling with issues of transparency, privacy, […]

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Accessing Goldenmister under UKGC rules: What UK players need to know

Web Desk

For UK residents interested in online casinos, understanding how regulatory frameworks influence platform accessibility is essential. Goldenmister, a popular online […]

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1 Million Players Return to Ponos’ Battle Cats with Growth

1 Million Players Return to Ponos’ Battle Cats with Growth

Web Desk

Ponos, alongside creative partner RGA, successfully revived the mobile game “The Battle Cats,” once considered too intricate, by driving triple-digit […]

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Historical Bounty Hunts: From Legends to Modern Games 13.10.2025

Web Desk

Bounty hunting has fascinated societies for centuries, evolving from ancient methods of pursuit into a complex mix of folklore, law […]

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Why Print Media Still Captures Hearts in a Digital World

Why Print Media Still Captures Hearts in a Digital World

Web Desk

Despite the digital revolution, print advertising continues to be a cornerstone for brand-building, even as print publications face closures and […]

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New AI Tools Help Brands Thrive on Pinterest

New AI Tools Help Brands Thrive on Pinterest

Web Desk

Pinterest is advancing its advertising capabilities by integrating generative AI to enhance visual content for brands, joining tech giants like […]

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KSE-100 Reaches New Heights, Crosses 83,000 Mark

KSE-100 Reaches New Heights, Crosses 83,000 Mark

Web Desk

The Pakistan Stock Exchange (PSX) continued its bullish trend on Friday, driven by robust buying in major sectors like banking […]

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Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]