Sunday, May 31 2026
Are Industrialists Ready for FBR’s Tough New Tax Standards

Are Industrialists Ready for FBR’s Tough New Tax Standards?

Web Desk

Industrialists should be held to the same standard of tax compliance as salaried persons FBR chief In a groundbreaking revelation […]

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Pakistan's Lowest Inflation in Years Relief or Illusion

Pakistan’s Lowest Inflation in Years: Relief or Illusion?

Web Desk

In a surprising turn, Pakistan’s short-term inflation, measured by the Sensitive Price Index (SPI), has dropped to its lowest point […]

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Is Pakistan's Economy Too Dependent on Gulf Support?

Is Pakistan’s Economy Too Dependent on Gulf Support?

Web Desk

As Pakistan grapples with persistent economic challenges, the financial backing from Saudi Arabia and the UAE has played a pivotal […]

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Can NamX and Other Fuel Cell Vehicles Overtake EVs?

Can Hydrogen & Other Fuel Cell Vehicles Overtake EVs?

Web Desk

In the quest for sustainable transportation, the NamX HUV (Hydrogen Utility Vehicle) seeks to compete with electric vehicles (EVs) using its innovative design and removable hydrogen capsules for an impressive range of 800 km. Can hydrogen cars effectively rival the established EV market? Discover the advantages and disadvantages of hydrogen fuel cell vehicles as we aim for a zero-emission future, where competition fuels innovation in mobility.

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https://madzine.pk/the-sweetness-of-opus-lost-in-hania-amirs-spotlight/

The Sweetness of OPUS Lost in Hania Amir’s Spotlight

Web Desk

In the latest advertisement for OPUS chocolates, starring Hania Amir, the focus seems to shift away from the actual product. […]

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Suparco to Launch EO-1, Boosting Tech and Growth

Suparco to Launch EO-1, Boosting Tech and Growth

Web Desk

The Space and Upper Atmosphere Research Commission (Suparco) has announced that it will launch Pakistan’s Indigenous Electro-Optical (EO-1) satellite on […]

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Pakistan’s Brain Drain And Its Prospects

Pakistan’s Brain Drain And Its Prospects

Web Desk

Pakistan has been grappling with a significant brain drain in recent years, with many skilled professionals leaving the country. This […]

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Unlocking Creativity Through Intrinsic Motivation and Autonomy

Web Desk

Building upon the foundational understanding of how rewards influence human creativity and performance, it becomes crucial to explore the deeper […]

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Abdul Dawood Samad

Abdul Samad Dawood Leads Engro Holdings as New CEO

Web Desk

Karachi, January 3, 2025: The Board of Directors (BoD) of Engro Holdings Limited, one of Pakistan’s largest conglomerates, has officially […]

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How Ancient Myths Explain Modern Game Design

Web Desk

Throughout history, myths have served as foundational storytelling tools that shape cultures, morals, and aesthetics. From the epic tales of […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]