Sunday, May 31 2026
20 Million Families to Benefit from New E-Voucher Subsidy

20 Million Families to Benefit from New E-Voucher Subsidy

Web Desk

The Ministry of Poverty Alleviation and Social Safety (MPA&SS) has announced plans to provide direct subsidies to protected domestic electricity […]

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PPRA Rules Overhaul Planned with World Bank's Expert Advice

PPRA Rules Overhaul Planned with World Bank’s Expert Advice

Web Desk

The federal government of Pakistan is preparing to revamp the Public Procurement Regulatory Authority (PPRA) Rules, following the recommendations of […]

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Stagwell Selected to Lead Adobe’s Creative and Social Impact

Stagwell Selected to Lead Adobe’s Creative and Social Impact

Web Desk

Adobe has selected Stagwell as its global lead for creative campaigns and social content within its Digital Media (DMe) division. […]

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Engro and Amreli Innovative Responses to Economic Pressures

Engro and Amreli: Innovative Responses to Economic Pressures

Web Desk

Pakistan’s top-listed companies have been compelled to downsize in response to increasing tax rates and escalating operational costs over the […]

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Pakistan's GDP Rises 3.07% in Q4FY24 with Strong Agriculture

Pakistan’s GDP Rises 3.07% in Q4FY24 with Strong Agriculture

Web Desk

Pakistan’s GDP witnessed a stable growth of 3.07% in the fourth quarter of the fiscal year 2023-24, as per estimates […]

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How AI Is Shaping New Career Paths in Advertising

How AI Is Shaping New Career Paths in Advertising

Web Desk

As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry […]

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IMF's $7B Aid Paves the Way for Pakistan's Economic Growth

IMF’s $7B Aid Paves the Way for Pakistan’s Economic Growth

Web Desk

ISLAMABAD: Pakistan is preparing for a phase of “transitional pain” following the International Monetary Fund’s (IMF) approval of a new […]

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Global Trade Dynamics Drive Growth for Meta and Amazon

Global Trade Dynamics Drive Growth for Meta and Amazon

Web Desk

The ongoing trade tensions between the United States and China are reverberating across global industries, with major implications for online […]

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What Shoppers Value Most from Brands in 2024

What Shoppers Value Most from Brands in 2024

Web Desk

As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]

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Blockchain Unleashed A New Era for Multiple Sectors

Blockchain Unleashed: A New Era for Multiple Sectors

Web Desk

In recent years, blockchain technology has transcended its association with cryptocurrencies, emerging as a transformative force across various sectors. This […]

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Don’t Miss

Petrol, Plugs, and Politics: Pakistan’s EV Crossroads

Editorial

Pakistan spends approximately $13 billion annually on petroleum imports. The transport sector alone accounted for 80% of Pakistan’s petroleum consumption in 2024–25. That single statistic renders the EV debate less of an environmental conversation and more of an economic survival question. Yet the path from fossil fuel dependency to electric mobility is where things get […]

Pakistan’s OOH Market Resilience and It’s Digital Reckoning

Danish Ejaz

Out-of-home advertising in Pakistan has quietly become one of the most resilient segments in the country’s advertising economy — surviving a pandemic, absorbing inflation, and posting some of the strongest growth figures in traditional media. The numbers tell a story that the industry largely underreports. The Pandemic Dip and the Rebound Pakistan’s total advertising revenue […]

Branding During The Time of Conflict

Kashif Hafeez

It’s a long historical academic debate about why so many marketing and military terminologies resemble and are inter-changeably used e.g. Brand warfare, goals, targets, objectives, positioning, impact, action, intelligence, strategy, tactical moves, attack strategies (frontal, flank, guerrilla, encirclement & bypass), position strategies (position strategy, contraction strategy, counter-offensive strategy, preemptive defensive strategy, and mobile defensive strategy), […]

SILENCE In PR Crisis Is Not A Strategy. It’s A Brand Suicide.

Editorial

There is an unspoken playbook in Pakistani brand management that everyone follows without writing it down. When a crisis hits – like a labor issue, product failure, social media backlash, or an employee speaking out – the usual reaction is to say nothing. They call legal teams and PR agencies, try to kill the story, […]

Pakistan Opens Door to Crypto, With Both Eyes Open

Business Desk

For years, Pakistan’s banking system treated crypto like a contagion. That officially changed on April 14, 2026. The State Bank of Pakistan issued BPRD Circular Letter No. 10 of 2026 today, effectively replacing the 2018 blanket prohibition on virtual currencies with a structured, compliance-heavy framework that allows banks to work with licensed crypto companies for […]

Jahan Khwab, Wahan HBL And You Can Actually Believe It

Editorial

HBL is Pakistan’s largest bank by almost every metric that matters: assets, branch network, international presence, and retail penetration. What it has historically struggled with is something that balance sheets cannot measure: emotional relevance. For most of its existence, HBL has communicated as a bank communicates products, rates, reach, and reliability. Competent positioning for an […]