Web Desk
20 Million Families to Benefit from New E-Voucher Subsidy
The Ministry of Poverty Alleviation and Social Safety (MPA&SS) has announced plans to provide direct subsidies to protected domestic electricity […]
PPRA Rules Overhaul Planned with World Bank’s Expert Advice
The federal government of Pakistan is preparing to revamp the Public Procurement Regulatory Authority (PPRA) Rules, following the recommendations of […]
Stagwell Selected to Lead Adobe’s Creative and Social Impact
Adobe has selected Stagwell as its global lead for creative campaigns and social content within its Digital Media (DMe) division. […]
Engro and Amreli: Innovative Responses to Economic Pressures
Pakistan’s top-listed companies have been compelled to downsize in response to increasing tax rates and escalating operational costs over the […]
Pakistan’s GDP Rises 3.07% in Q4FY24 with Strong Agriculture
Pakistan’s GDP witnessed a stable growth of 3.07% in the fourth quarter of the fiscal year 2023-24, as per estimates […]
How AI Is Shaping New Career Paths in Advertising
As the advertising industry undergoes significant transformation, many question its viability as a career path for younger generations. An industry […]
IMF’s $7B Aid Paves the Way for Pakistan’s Economic Growth
ISLAMABAD: Pakistan is preparing for a phase of “transitional pain” following the International Monetary Fund’s (IMF) approval of a new […]
Global Trade Dynamics Drive Growth for Meta and Amazon
The ongoing trade tensions between the United States and China are reverberating across global industries, with major implications for online […]
What Shoppers Value Most from Brands in 2024
As shoppers ‘expectation‘ expectations continue to evolve, brands and retailers are under increasing pressure to provide seamless, efficient shopping experiences […]
Blockchain Unleashed: A New Era for Multiple Sectors
In recent years, blockchain technology has transcended its association with cryptocurrencies, emerging as a transformative force across various sectors. This […]









